This study explores the phenomenon of groups of men known as Involuntary Celibates (Incels) in an internet meme culture. This research used Visual methodologies by Rose Gillian, and Masculine domination by Pierre Bourdieu. In addition, this research used the additional The Red Pill psychology theoretical framework by Peter Wright and Paul Elam followed by several Red Pill ideologies which spread across The Red Pill communities. All the data are collected from several internet memes platforms and the following memes are downloaded that represent Incels-related subjects. The results show that the correlation between Masculine domination and The Red Pill hierarchical masculinity had formed the heteronormative masculinity in which men are considered attractively masculine if they fulfilled the heteronormative scale of desired men, such as physical appearances (height, facial features, and muscularity), psychological traits, and socioeconomic behaviour. Furthermore, Incels' celibacy reflected in a meme culture is rooted in their unattractiveness, thus perfectly manifesting the emphasizing of heteronormative masculinity as a standard of real desired men as Incels are rejected both by society and women based on their unfulfillment of heteronormative masculinity which displays in Incels-related memes.