“…It is used to describe the mainstream media's focus on missing women who are white, young, conventionally attractive, and often from 'respectable' middle-or upper-middle-class backgrounds (Liebler 2010;Jewkes 2015;Slakoff and Fradella 2019), and the media's simultaneous apparent disinterest in, and in some cases, mistreatment of, women who do not fit this description (Moody et al 2008). By highlighting the aforementioned traits associated with Missing White Woman Syndrome in missing women, in addition to the extensive use of adjectives such as 'warm-hearted', 'beautiful', 'hardworking', and 'kind', the media cultivates a damsel-in-distress narrative, which elicits both sympathy and outrage among news consumers (Furey et al 2023). Sommers (2016) observed that Missing White Woman Syndrome manifests in two distinct ways: (i) differences in whether the missing woman receives any media attention at all, and (ii) differences in the amount of attention that they receive if they do appear in the news.…”