Missed opportunity to connect with European citizens? Europarties’ communication on Facebook during the 2019 European election campaign

Abstract

The digitization of political communication and major transformations in the European Union (EU) have altered the conditions for European election campaigns. Whereas national political parties remain highly visible political actors in the EU, Europarties attract relatively little attention from the media and citizens. Social media could provide Europarties with an opportunity to raise awareness among European citizens. In our study, we investigated the social media campaign strategies of Europarties by conducting a manual quantitative content analysis comparing their Facebook posts with the posts of national parties from 12 European countries, focusing on the communication elements used to inform and mobilize citizens, especially in relation to the lead candidates. Our results revealed that some Europarties employed the concept of European lead candidates by emphasizing their candidates in their Facebook posts. However, in their relative inactivity on Facebook compared with national parties, Europarties did not seem to counteract the oft-cited lack of a European public sphere.

Analiza internetskog diskursa u objavama članova Vlade na Facebooku

“…Emojiji zastava i simbola poput strelice i kvačice pokazali su se najzastupljenijima i u istraživanju upotrebe emojija u objavama političkih stranaka na Facebooku u 11 europskih država tijekom europskih izbora 2019. (Wurst et al, 2023).…”

Pengembangan studi tentang pemilu dan digitalisasi secara global dan tantangannya di Indonesia: Analisis Bibliometrik

“…Fenoll, V., König, P.D., Reiners, M. sama-sama memiliki jumlah dokumen yaitu 2 dokumen. Secara umum, Fenoll, V, menjelaskan bahwa digitalisasi komunikasi politik dan transformasi besar di Uni Eropa (UE) telah mengubah kondisi kampanye pemilu Eropa (Wurst et al, 2022). Sementara perubahan digital telah menciptakan tekanan untuk perubahan kebijakan, hal itu tetap menjadi isu marjinal dalam pemilu (König & Wenzelburger, 2019).…”