2019
DOI: 10.4468/2019.2.09penco.profumo.tutore
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Mission Statements and the Sustainability Communication

Abstract: Mission statements are crucial corporate communicating tools and have been considered an instrument for the strategic management process. A mission statement has become an important element for managing the organization-stakeholder relationship: such instrument enables companies to more effectively communicate the relevance of each stakeholder in their strategic orientation. The present paper is aimed at investigating the relationship between mission statements and corporate social responsibility. In particula… Show more

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Cited by 6 publications
(8 citation statements)
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“…The development of a corporate sustainability initiatives and culture begins with a mission statement that considers financial, social, and environmental performance. Therefore, a firm's mission statement helps to communicate its corporate orientation to diverse stakeholders [27]. In addition, IEO reflects a high level of commitment to environmentalism by employees and the management of a hospitality firm.…”
Section: Environmental Orientation (Eo)mentioning
confidence: 99%
“…The development of a corporate sustainability initiatives and culture begins with a mission statement that considers financial, social, and environmental performance. Therefore, a firm's mission statement helps to communicate its corporate orientation to diverse stakeholders [27]. In addition, IEO reflects a high level of commitment to environmentalism by employees and the management of a hospitality firm.…”
Section: Environmental Orientation (Eo)mentioning
confidence: 99%
“…Starting with the FGD to build the commitment ( 24 , 27 ) of stakeholders; namely, by understanding their respective roles ( 26 , 28 ) and approving service improvement efforts ( 13 , 28 30 ). It is followed by FGD, to build common goals ( 31 , 32 ), to find the goals of service improvement ( 31 , 32 ) and to understand the goals that have been set ( 33 , 34 ). Next, in the second week, the FGD dissemination of results was carried out; namely, reporting the list of perspectives and need assessments of stakeholders ( 31 , 32 ).…”
Section: Resultsmentioning
confidence: 99%
“…In addition, the real activities were not examined and the motives for adopting CSR (that is, communicating CSR in mission statements) were not determined. But, as the research of Penco et al (2019) showed (cf. : Bartkus and Glassman, 2008), there is a link between the content of a company's mission and its CSR performance.…”
Section: Discussionmentioning
confidence: 98%
“…That also explains why mission statements have become a standalone research subject, including with reference to CSR. One such example is the study by Penco et al (2019;cf. Bartkus and Glassman, 2008;Fifka et al 2018) which found a link between the content of a mission statement related to stakeholders and the CSR and environmental performance of a firm.…”
Section: Introductionmentioning
confidence: 99%