2018
DOI: 10.1029/2017wr022290
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Mitigating Public Concerns About Recycled Drinking Water: Leveraging the Power of Voting and Communication

Abstract: This research studies the perceptions of individuals concerning reused drinking water. Individuals' visceral responses may stigmatize reused water as the water's immediate origin is too clear. In this context, we show how individuals grow more accepting of reused water when their decisions consider others, as opposed to just themselves. First, differences between private and public decision making are quantified using willingness to accept (WTA) data collected in economic experiments. Adult participants first … Show more

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Cited by 16 publications
(7 citation statements)
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References 67 publications
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“…This suggests that if WHIN is not made in Wuhan, consumers who do not avert Wuhan regain their willingness to purchase WHIN, but the information treatment is not effective for those predetermined to avert healthy Wuhan people, which reinforces the fact that stigma is irrational. This is also consistent with the stigma literature that stigma is caused more by emotions than by rationality (Ito & Kuriyama, 2017; Kanter et al, 2009; Kecinsk et al, 2018; Kecinsk & Messer, 2018; Shimokawa et al, 2018).…”
Section: Resultssupporting
confidence: 86%
“…This suggests that if WHIN is not made in Wuhan, consumers who do not avert Wuhan regain their willingness to purchase WHIN, but the information treatment is not effective for those predetermined to avert healthy Wuhan people, which reinforces the fact that stigma is irrational. This is also consistent with the stigma literature that stigma is caused more by emotions than by rationality (Ito & Kuriyama, 2017; Kanter et al, 2009; Kecinsk et al, 2018; Kecinsk & Messer, 2018; Shimokawa et al, 2018).…”
Section: Resultssupporting
confidence: 86%
“…Disgust associated with reclaimed water has received considerable attention in the economic and policy literature (Po et al, 2003;Alhumoud et al, 2003;Menegaki et al, 2007;Lease et al, 2014;Kecinski and Messer, 2018a). Studies have argued that due to disgust reclaimed water may be most acceptable for uses that involve little human contact with the water itself, such as irrigating parks and lawns and washing clothes, and least acceptable when the water is used for drinking, cooking, and irrigating fresh produce (Po et al, 2005;Toze, 2006;Hurlimann, 2007;Dolnicar and Schäfer, 2009;Dolnicar and Hurlimann, 2010;Rock et al, 2012;Lease et al, 2014;Kecinski et al, 2016;Hurlimann andDolnicar, 2016, Hui andCain, 2017;Savchenko et al, 2018a).…”
Section: Drivers Of Consumer Acceptance or Rejection Of Foods Producementioning
confidence: 99%
“…Consumer stigma has been documented for food produced using pesticides, growth hormones, genetically modified organisms, and recycled water (Scott, Inbar, and Rozin 2016; Messer, Costanigro, and Kaiser 2017). Once developed, it is difficult to reduce stigmatization (Kecinski et al 2016; Kecinski and Messer 2018), and providing information from scientific organizations about safety does not necessarily sway wary consumers (McFadden and Lusk 2015).…”
mentioning
confidence: 99%