Mitigating Theme Park Crowding with Incentives and Information on Mobile Devices

Brown, Amber; Kappes, Jacqueline; Marks, Joe

doi:10.1177/0047287512475216

Cited by 72 publications

(64 citation statements)

References 47 publications

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“…For example, Brown, Kappes, and Marks (2013), presented a method of mitigating theme park crowding through a system that offers incentives and information on mobile devices as a means of routing tourists to less crowded areas of the park.…”

Section: New Technologiesmentioning

confidence: 99%

Developments and key issues in tourism mobilities

Hannam

Butler

Paris

2014

Annals of Tourism Research

245

130

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This paper examines key developments in recent tourism mobilities research. It begins by outlining the recent conceptualisation of tourism mobilities, arguing that it is not just that tourism is a form of mobility like other forms of mobility but that different mobilities inform and are informed by tourism. It then examines work which has been developed in terms of materialities, autmobilities and new technologies. It concludes by discussing mobile methodologies and some thoughts on future research directions.

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Section: New Technologiesmentioning

confidence: 99%

Developments and key issues in tourism mobilities

Hannam

Butler

Paris

2014

Annals of Tourism Research

245

130

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“…To counter the prevalence of crowding, Brown,. Kappes, and Marks [26] developed an information dissemination system to promptly updated individuals mobile devices with information and incentives to help alter path movement to diminish crowding perception. Location based information updating was also found to alter individual movement to locations to avoid crowding perception [27].…”

Section: Provision Of Informationmentioning

confidence: 99%

Structural equation modelling assessment of personal and social factors on hajj crowding among african pilgrims in Mina

Alsolami¹,

Embi²,

Enegbuma³

2018

IJET

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African pilgrimage to the Mecca date back to the early years of Islam through the Sahara desert. The perception of this group of pilgrims as they embark on the sacred Mina prayer rituals directly translates to how they perceived crowding in Mina. Hajj rituals are carried out at Mina for a minimum of three days. The optimum provision and continuous improvements of the facilities for pilgrims determines how this group reacts to the crowded environment which invariably affects their psychology. This paper assesses the impacts of personal factors (control, expectation, mood and sociability) and social factors (interpersonal similarity, provision of information and activities) on crowding levels perception among pilgrim groups from African origins. A self-administered survey instrument was used in the collection of data from the African origin Hajj group totaling 156 in number. Data analysis was carried out utilizing SPSS on the descriptive data and AMOS for multivariate Structural Equation Modeling (SEM). The survey instruments internal consistency, sample adequacy KaiserMeyer-Olkin measure and exploratory factor analysis (EFA) found that the validity was within acceptable thresholds. The pilgrim groups from African origins measurement model revealed that sociability and interpersonal similarity had the highest correlation while level of perceived crowing and activities had the lowest correlation. Furthermore, for personal factors, sociability had the highest inverse impact and for social factors, interpersonal similarity. The authorities formulating policies to managing crowd levels and perception will invariably be affected by adapting these research findings to improve the Hajj experience. Subsequently, assessing several other factors, which effect Hajj pilgrims such as physical factors, provides an avenue for future research.

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“…As many researchers have noted, theme parks' digital marketing orientation fosters active participation of visitors' in online communities enhancing their overall leisure experience (Brown, Kappes, & Marks, 2013;Weber, 2009) and developing trust and commitment with the associated retail brands (Flavian & Guinaliu, 2006;O'Cass & Carlson, 2012;Pantano & Priporas, 2016). This ultimately leads to increased park revisits, and greater merchandise and souvenir sales (Kabani, 2013;Stylos, Vassiliadis, Bellou, & Andronikidis, 2016).…”

Section: Social Media Retailing and Theme Park Servicesmentioning

confidence: 99%