Mitigating uncertainty when entering foreign markets

Abstract

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds his/her own impartial comments and places the studies in context. Findings For success when entering foreign markets, firms should: create the right market; focus on the international customer base; and ensure firm control over elements such as the technology and processes involved. Originality/value The briefing saves busy executives, strategists, and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.