Understanding the reproductive biology of fishes is crucial to making accurate and scientifically sound recommendations for fisheries management. The presently reported study is the first to report the reproductive characteristics of the data-deficient and recently described yellowfin snapper, Lutjanus xanthopinnis Iwatsuki, Tanaka et Allen, 2015, collected from the eastern South China Sea, Malaysia. A total of 572 fish specimens were sampled monthly from March 2022 to April 2023 using a gillnet and a trawl net. Subsequently, these specimens were measured and weighed. Their total length (TL) ranged from 15.3 to 26.8 cm (19.25 ± 2.04 cm; mean ± SD). Their body weight (WB) ranged from 53.5 g to 279.7 g (114.5 ± 40.3 g; mean ± SD). For the reproductive biology study, the following parameters were determined: the sex ratio, gonadosomatic index (GSI), hepatosomatic index (HSI), spawning period, fecundity, condition factor (K), length at maturity, and the gonadal maturity stages. In the sex ratio, males (M) were significantly dominant over females (F) (M:F = 1:0.75) (χ2 = 11.18). Consequently, the monthly mean GSI of pooled sex revealed a consistent trend from January to August, indicating spawning seasons with peak periods in March and April. The batch fecundity of 67 mature females (16.0–25.2 cm TL; 64.5– 279.3 g W), was determined to range from 16 405 to 94 357 oocytes. The fecundity increased with gonad weight in contrast to weight and length. The length at first maturity of females and males was 14.53 and 20.56 cm, respectively. Females matured earlier than males. Macroscopic and histological examination of gonads revealed monthly variation in the ratio of gonad stages for males and females. This study offers crucial data on the reproductive biology of L. xanthopinnis, which will help with sustainable fishery management in this area and can be used as a reference for the management of similar fish populations in other regions of the world.