2014
DOI: 10.1007/s11115-014-0283-x
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Mixed Martial Arts (MMA) and the Media: An Examination of an Emerging Sport’s Coverage in ESPN The Magazine

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Cited by 4 publications
(3 citation statements)
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“…Previous research indicated that ESPN tended to deliver favorable coverage to sport properties under contract with the sport media company (Martin et al, 2014). That was not the case for female athletes in team sports.…”
Section: Discussionmentioning
confidence: 96%
See 1 more Smart Citation
“…Previous research indicated that ESPN tended to deliver favorable coverage to sport properties under contract with the sport media company (Martin et al, 2014). That was not the case for female athletes in team sports.…”
Section: Discussionmentioning
confidence: 96%
“…The Body Issue was used for the investigation because of ESPN"s powerful presence in the sport marketplace and its ability to influence consumer behavior (Martin et al, 2014). ESPN The Magazine ranked among the top-25 circulated magazines in the country ("Alliance For Audited Media," 2014).…”
Section: Methodsmentioning
confidence: 99%
“…From this point of view, the case of media framing of pedagogies within MMA is particularly relevant precisely because their difference in cultural legitimacy with of a sport such as boxing can be interpreted in the light of their different framing in traditional and non-traditional media. In fact, most of the growth in popularity of MMA has occurred in the absence of primetime broadcast television opportunities ( Frederick et al, 2012 ), and little coverage from ESPN ( Martin et al, 2014 ). Consequently, much of what the mass public can learn about MMA necessarily comes from the limited, but often spectacularized coverage of the mainstream media; at the same time, however, MMA ‘connoisseurs’ often look to in-depth and very specialised online sources of information.…”
Section: Framing Unhealthy Pedagogies: the Case Of Mmamentioning
confidence: 99%