Mixed Methods for Research in Education; a Cross-level Study on Education Systems

Castelli, Luciana; Ragazzi, Serena; Cattaneo, Angela

doi:10.1016/j.sbspro.2014.01.1285

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2021

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“…Harrison and Reilly (2011), report, with empirical evidence, that marketing research is biased towards the quantitative method of research. Assessment of the marketing research problem and the complexity of the system that generates the problem can determine the use of mixedmethods marketing research approach (Teddlie and Tashakkori, 2009;Castelli et al, 2014).…”

Section: Mixed Methods Researchmentioning

confidence: 99%

Marketing Research Trends: Issues and Research Direction

Osuagwu

2021

IJBS

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Marketing research is the systematic and objective conceptualization of a marketing problem, and the consequent collection, analysis, interpretation and reporting of data and information in order to clarify the marketing problem and/or solve it. It has both theoretical and practical forms of importance, with varying trends in issues, methods and practices. This paper examines salient marketing research trend issues and proposes a research direction in business organizations which will help to provide relevant theoretical and practical insights and opportunities.

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Section: Mixed Methods Researchmentioning

confidence: 99%

Marketing Research Trends: Issues and Research Direction

Osuagwu

2021

IJBS

View full text Add to dashboard Cite

show abstract

Mixed Methods for Research in Education; a Cross-level Study on Education Systems

Cited by 1 publication

References 9 publications

Marketing Research Trends: Issues and Research Direction

Marketing Research Trends: Issues and Research Direction

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