We propose a new explanation for the longstanding puzzle of the tiny branching fraction of ψ ′ → ρπ relative to that for J/ψ → ρπ. In the case of J/ψ, we argue that this decay is dominated by a higher Fock state in which the cc pair is in a color-octet 3 S 1 state and via annihilate process cc → qq. In the case of the ψ ′ , we argue that the probability for the cc pair in this higher Fock state to be close enough to annihilate is suppressed by a dynamical effect related to the small energy gap between the mass of the ψ ′ and the DD threshold.