The ALICE Collaboration has studied J=c production in pp collisions at ffiffi ffi s p ¼ 7 TeV at the LHC through its muon pair decay. The polar and azimuthal angle distributions of the decay muons were measured, and results on the J=c polarization parameters and were obtained. The study was performed in the kinematic region 2:5 < y < 4, 2 < p t < 8 GeV=c, in the helicity and Collins-Soper reference frames. In both frames, the polarization parameters are compatible with zero, within uncertainties.