The entropic force has been recently argued to be responsible for dissociation of heavy quarkonia.In this paper, we analyze R 2 corrections and R 4 corrections to the entropic force, respectively. It is shown that for R 2 corrections, increasing λGB (Gauss-Bonnet factor) leads to increasing the entropic force. While for R 4 corrections, increasing λ ('t Hooft coupling) leads to decreasing the entropic force. Also, we discuss how the entropic force changes with the shear viscosity to entropy density ratio, η/s, at strong coupling.