Mobile application driven consumer engagement

Tarutė, Asta; Nikou, Shahrokh; Gatautis, Rimantas

doi:10.1016/j.tele.2017.01.006

Cited by 177 publications

(174 citation statements)

References 54 publications

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“…Based on the product document of wifi.id GO, this application is related to the context of mobility and connectivity of wifi.id service users; the clear and easy design solution of wifi.id GO is important for users (User Acceptance Testing 2018 document) so that users can feel the maximum fulfillment of needs in connectivity. Design solution features will result in higher engagement, which leads to continuous usage of mobile applications (Tarute et al, 2017). As such, the researchers propose the following hypothesis: H1: The wifi.id GO application design solution clearly illustrates that the usefulness of the wifi.id GO application has a positive impact on consumer affection.…”

Section: Features Of the Mobile Application: Design Solutionsmentioning

confidence: 99%

“…Consumer engagement has been studied by various disciplines. Interest in consumer engagement is closely related to social, economic and technological changes that cause changes in consumer behavior (Tarute et al, 2017).…”

Section: A Consumer Engagementmentioning

confidence: 99%

“…Based on the User Acceptance Testing 2018 document in developing the wifi.id GO mobile application, it is important to always update information regarding features, menus or application flow so that users feel confident and believe in the information submitted on the wifi.id GO application. The information quality feature will result in higher engagement, which leads to continuous usage of mobile applications (Tarute et al, 2017). Therefore, the researchers propose the following hypothesis: H3: The clear and accurate information quality of the wifi.id GO application has a positive impact on consumer affection.…”

Section: Features Of the Mobile Application: Information Qualitymentioning

confidence: 99%

“…Consumer engagement positively influences users' intention to continuous usage of mobile applications (Tarute et al, 2017). Kang, Mun, and Johnson.…”

Section: Consequences Of Consumer Affection Towards Intention To Usementioning

confidence: 99%

“…According to the results of the study conducted by Tarute, Nikou, and Gatautis (2017), perceptions of features such as design solutions and information quality will result in higher consumer engagement leading to continuous use of mobile applications. Moreover, consumer engagement positively influences the user's intention to continue using the mobile application.…”

Section: Introductionmentioning

confidence: 99%

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Factors Influencing Consumer Affection and Consumer Engagement in Mobile Application

Sari¹,

Alversia²

2019

Proceedings of the 2019 International Conference on Organizational Innovation (ICOI 2019)

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The need for internet technology is growing rapidly, leading many companies to develop services that can make it easier for consumers to access even when they are mobile. Mobile application is one of the solutions for consumers to connect with the internet anywhere through their gadget. PT. Telekomunikasi Indonesia, Tbk., one of the internet service providers in Indonesia, saw that chance and developed mobile application wifi.id GO that can connect seamlessly through Indonesia's Wi-Fi network. During the year 2018, however, of consumers of wifi.id GO that had the application in their gadget, only 1.9% of users install it throughout the year. Therefore, it is important to understand how to design mobile application wifi.id GO-based on consumer preferences so the consumers continuing to using the application is increased and builds a sustained relationship. This research seeks to understand which features of mobile application wifi.id GO stimulate consumer affection, leading to continuous use and consumer engagement behavior. This study used an online questionnaire to collect data from 364 respondents. The data were analyzed using Structural Equations Modeling. The results indicate that features such as information quality and design solutions will result in higher affection leading to continuous usage and consumer engagement behavior of mobile application wifi.id GO. Moreover, consumer affection positively influenced users' intention to continuous usage, and also positively influenced users' consumer engagement behavior of mobile application wifi.id GO. However, functionality and consumer interaction features are not found to be positively related to consumer affection with mobile application wifi.id GO.

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Section: Features Of the Mobile Application: Design Solutionsmentioning

confidence: 99%

Section: A Consumer Engagementmentioning

confidence: 99%

Section: Features Of the Mobile Application: Information Qualitymentioning

confidence: 99%

“…Consumer engagement positively influences users' intention to continuous usage of mobile applications (Tarute et al, 2017). Kang, Mun, and Johnson.…”

Section: Consequences Of Consumer Affection Towards Intention To Usementioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 3 more Smart Citations

Factors Influencing Consumer Affection and Consumer Engagement in Mobile Application

Sari¹,

Alversia²

2019

Proceedings of the 2019 International Conference on Organizational Innovation (ICOI 2019)

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Testing a modified information system success model in a mobile travel app context

Dube,

Humbani

2024

E J Info Sys Dev Countries

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The purpose of the study was to test a modified information system success model in the context of a mobile travel application in order to provide a richer explanation of the focal operating system and the psychological factors that leisure travelers regard as important for user engagement with mobile travel apps. The interrelationship among the basic constructs of DeLone and McLean's information system success model were also explored. A sample size of 219 mobile travel application users aged 18 years and older and who reside in South Africa was collected using purposive non‐probability convenience sampling. A self‐administered online survey was used for data collection. An exploratory factor analysis revealed the information quality and system quality dimensions to be a single dimension, which was named information and system quality. The results established information and system quality as a significant predictor of service quality. Information and system quality, involvement, and enjoyment also emerged as significant predictors of user engagement with mobile travel applications, while service quality is not. Furthermore, engagement significantly influences word‐of‐mouth. The study suggests that service providers of mobile travel applications should consider both the information and system characteristics of an application and the psychological factors of involvement and enjoyment if they are to have a better understanding of user engagement with mobile travel applications. The findings indicate that the modified DeLone and McLean's information system success model could be more applicable to exploring mobile travel application engagement in emerging economies, and could be applied to future related studies in other contexts in order to expand existing knowledge.

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Identification of two decision‐making paths underpinning the continued use of branded apps

Stocchi

Pourazad

Michaelidou

2020

Psychology and Marketing

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This study investigates two decision‐making paths that underpin the continued use of branded apps. One path originates from past use of a category of apps and leads to continued use of a branded app from that category via recognition. The second path also starts with past use, but leads to continued use through the evaluation of the app's benefits. Two empirical studies test and subsequently validate the resulting conceptual model, confirming that both paths underpin continued use; however, the strength of the theoretical links varies, and the two paths warrant separate investigation. These outcomes support the generalizability of the proposed model, highlighting its potential as a tool to advance the understanding of consumer decision‐making leading to the continued use of branded apps. The findings of this study also yield practical relevance, especially for the delineation of strategies to enhance the chances of market survival of branded apps.

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Mobile application driven consumer engagement

Cited by 177 publications

References 54 publications

Factors Influencing Consumer Affection and Consumer Engagement in Mobile Application

Factors Influencing Consumer Affection and Consumer Engagement in Mobile Application

Testing a modified information system success model in a mobile travel app context

Identification of two decision‐making paths underpinning the continued use of branded apps

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