Mobile commerce: a new frontier

Varshney, Upkar; Vetter, Ron; Kalakota, Ravi

doi:10.1109/2.876290

Cited by 147 publications

(61 citation statements)

References 3 publications

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“…This trend has made it possible to integrate processing power and communication capacity to more simple and inexpensive devices and objects than was feasible before. With 350 million mobile devices worldwide and 80 million in United States itself it is evident that the PDAs and mobile devices are slowly becoming an integral part of our lives [35]. These mobile devices offer a mobile wireless platform for running healthcare applications, a user interface and data logging potential for health sensors and monitoring devices, and a gateway to 923 connect local devices collecting health related information to global services such as hospital databases [15].…”

Section: Figure 2: Technologies Enabling E-healthmentioning

confidence: 99%

E-Health: Value Proposition and Technologies Enabling Collaborative Healthcare

Sneha

Straub

2017

Proceedings of the 50th Hawaii International Conference on System Sciences (2017)

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Section: Figure 2: Technologies Enabling E-healthmentioning

confidence: 99%

E-Health: Value Proposition and Technologies Enabling Collaborative Healthcare

Sneha

Straub

2017

Proceedings of the 50th Hawaii International Conference on System Sciences (2017)

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“…Existe una gran cantidad de aplicaciones desarrolladas y potenciales aplicaciones del comercio móvil, lo que dificulta en gran medida la clasificación de las mismas [1] [3] [11], una de esas clasificaciones, enfocada en los servicios a prestar, es la que se nos presenta en [3] y que divide a estas aplicaciones en cuatro categorías principales: servicios de comunicación móvil, servicios de información móvil, servicios de transacciones móvil y servicios de interacción móvil.…”

Section: Definición Y Aplicaciones De M-commerceunclassified

M-Commerce

Torres¹

2011

ings

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ResumenEl comercio móvil se ha convertido en la tendencia más popular del comercio electró-nico. La popularidad de los teléfonos móviles celulares ha aumentado las perspectivas de Mcommerce. Este artículo revisa las tecnologías detrás de M-commerce, los productos y los servicios actualmente disponibles, además que examina los desafíos del comercio móvil. Abstract M-commerce has emerged as lastest trend of e-commerce. Popularity of cellular mobile telephones has widened the prospects of M-commerce.This article reviews the technology behind Mcommerce and the products and services currently available. It also examines the challenges of Mcommerce.

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“…Mobile commerce has attracted considerable attention and still does (see eg Senn, 4 Varshney et al ., 5 Siau et al . 6 and Varshney and Vetter 7 ).…”

Section: Mobile Marketingmentioning

confidence: 99%

Micro mobility marketing: Two cases on location-based supermarket shopping trolleys

Hosbond¹,

Skov

2007

J Target Meas Anal Mark

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is an associate professor in the Human -Computer Interaction Lab at Aalborg University and holds a PhD in Human -Computer Interaction from 2002. His research interest is centred around mobile and pervasive computing, with a particular focus on understanding and extending existing approaches to evaluating mobile systems and how to utilise location-based services. Keywords mobile marketing , location-based services , micro mobility , supermarkets , shopping trolleys , mobile consumersAbstract Mobile marketing refers to marketing of services or goods using mobile technology and mobile marketing holds potentially great economical opportunities. Traditionally, mobile marketing has been viewed as mobility in the large taking place virtually anywhere, anytime. Further, research shows considerable number of studies on push-based SMS mobile marketing campaigns. This paper explores a related yet different form of mobile marketing namely micro mobility marketing . Micro mobility marketing denotes mobility in the small, meaning that promotion of goods takes place within a circumscribed location, in our case a medium-sized retail supermarket. Two prototypes based on push and pull marketing strategies are implemented and evaluated. Taking outset in a synthesis of central issues in contemporary research on mobile marketing, we discuss their role in micro mobility marketing to point to similarities and differences between micro mobility marketing and the traditional mobile marketing in the large. Finally, we suggest areas for further study.

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Mobile commerce: a new frontier

Cited by 147 publications

References 3 publications

E-Health: Value Proposition and Technologies Enabling Collaborative Healthcare

E-Health: Value Proposition and Technologies Enabling Collaborative Healthcare

M-Commerce

Micro mobility marketing: Two cases on location-based supermarket shopping trolleys

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