Mobile Commerce Adoption in Malaysia: A Conceptual Framework

Abstract

The high acceptance of mobile commerce transactions among Malaysian consumers has become a major obstacle for mobile commerce providers. This study examines the adoption of mobile commerce in Malaysia, focusing on the influence of information quality, system quality, and service quality on customers' intention to use it. It highlights literature on the relationship between intention and mobile commerce acceptance and the moderating effect of perceived cost. The DeLone and McLean updated IS Success Model is the basis of the proposed research model. The study suggests that mobile commerce providers should create userfriendly websites, provide comprehensive information, and deliver high-quality services to boost consumer acceptance. It is also proposed that perceived cost is moderating the acceptance of mobile commerce. This research contributes to the understanding of mobile commerce adoption and provides insights for mobile commerce providers. Further research is recommended due to its conceptual nature and the need for empirical investigation.

Factors Affecting the Intention to Use Mobile Commerce in Malaysia: An Integration of TAM and IS Success Model

“…Therefore, H2 is proven. This finding is supported by previous scholars including (Kuhle, 2023); Zhang et al, 2023;Abdullah et al, 2022;Asampana et al, 2022;Barry et al, 2024). The finding indicates that when consumers are aware of the quality of the services, they are more inclined to participate in mobile commerce activities.…”

“…This result indicates that system quality is the strongest influential factor of intention to use mobile commerce among consumers in Malaysia. The result of this hypothesis is supported by previous studies, including (Mahedintu and Soava, 2022;Brush and Rappel, 2020;Vărzaru and Bocean, 2021;Barry et al, 2024). This indicates that consumers will have a favourable intention toward mobile commerce and are more willing to accept it when the industry builds websites or app systems that improve their mobile shopping experience.…”

“…The study will also benefit mobile commerce providers by allowing them to make informed strategic decisions to enhance the intention to use mobile commerce among consumers in Malaysia. This is because mobile commerce systems that have minimal obstacles to entry can enable providers to expand their customer base, resulting in more sales and job creation (Barry et al, 2024). As a result, it will contribute to the Malaysian economy.…”