Mobile Commerce Application Development

Chen, Lei‐da; Skelton, Gordon W.

doi:10.4018/978-1-59140-806-2

Cited by 9 publications

(7 citation statements)

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“…Internet based wireless and mobile devices allows large companies to access to huge consumer base with their digital advertising through digital media channels and enabling customers to e-buying and e-selling through their devices like smart phones, tablets, wifi and wimax connected laptops etc. All major industries are becoming more and more wirelessly connected for sharing their common platform and form strategic alliances to leverage the advantages of the new market structure of doing business through virtual platform [3]. Impact analysis of wireless and mobile technology.…”

Section: Wireless and Mobile Technology For Businessmentioning

confidence: 99%

Business management and mobile experience

Cognini

Gagliardi

Polzonetti

2013

2013 IEEE International Conference on Industrial Engineering and Engineering Management

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The large-scale access to content resources, the current change in the audience expectations, together with an underuse of the potentialities offered by mobile technology calls for a rethinking of the role of mobile interpretation within private and public business manager. Right in the in the area of intersection between business innovation and technology moves the paper, which deals, with the role of mobile technology in fostering learning and social engagement during the user experience. The main aim is indeed to provide developers with a framework able to guide a conscious design of content mobile experiences, fully exploiting the potentialities offered by this kind of technologies with clear objectives and the awareness of the means to achieve them. The spread of smartphones and tablets in the consumer market is having a big impact on the world of enterprise IT, with consumer-focused mobile devices making their way into the organization through the bring-your-own-device (BYOD) trend. One important aspect of coping with BYOD that is getting less attention, however, is the impact of employee data privacy legislation and how this creates constraints for IT managers implementing a BYOD policy. In this paper we have tried to provide answers to the many questions that innovation, business and mobile experience pose

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Section: Wireless and Mobile Technology For Businessmentioning

confidence: 99%

Business management and mobile experience

Cognini

Gagliardi

Polzonetti

2013

2013 IEEE International Conference on Industrial Engineering and Engineering Management

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“…Regarding for instance the user acceptance, it is advisable to regard the existing services being offered. The stationary Internet services arose as new forms of ICT-supported services since the 1990s; they are often named e-services and are used with a regular Internet access by cable [6]. Meanwhile these services normally hold an added value for the users.…”

Section: Related Workmentioning

confidence: 99%

“…To reach this goal and to identify options to support processes of private everyday life by using combinations of Internet technologies, mobile technologies and ubiquitous technologies, it is necessary to describe the theoretical context first. Since the provision of mobile services is focussed in this article, it is necessary to narrow down our understanding of mobility at first [6].…”

Section: Classification Of Mobile Private Everyday Lifementioning

confidence: 99%

“…In most regions there is a tremendous gap between the amount of users of stationary Internet-based services (electronic services, e-services) and the users of mobile technologies (mobile services, m-services). Also, due to the evolving needs of private customers for communicating and exchanging information and with 24/7-access, there is unquestionably a strong need to identify other promising areas [6]. After the initial disappointment, this seems to be the right moment to take a better look at the customer's needs, concerning mobile technology.…”

Section: Introductionmentioning

confidence: 99%

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Mobile Information Systems for the Private Everyday Life

Bohl

Manouchehri

Winand

2007

Mobile Information Systems

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Despite the high penetration of the private sector in mobile devices, only few applications and services based on mobile technologies are used, and those are rather trivial. This article suggests an approach for the identification of alternatives for the support of processes of everyday life by establishing services based on mobile applications, mobile devices and infrastructures for mobile dispositions. Therefore, a framework for the identification, as well as criteria for the analysis of potential fields of application is discussed. Exemplary benchmarks for selected basic processes in private everyday life visualise the suggested framework, which can be adapted for individual methodical analyses.

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“…This can be accomplished through the provision of adequate and sufficient characteristics of products and appropriate multimedia files that are helpful for making the right decision at the right time ( [88], [91]). To increase the level of IU, M-commerce system developers must establish those customer requirements that contain adequate information of systems and application quality together ( [92], [93]). This information can positively impact the required net benefit, which leads to an increase in the level of US and hopefully influences the IU mobile commercial systems in the future.…”

Section: Implicationmentioning

confidence: 99%

The Role of Community Characteristics in determining Target Audiences in Arabic Gulf Countries interested in Online Purchasing through Commercial Smartphone Applications

Azar¹

2017

IJCA

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Community's characteristics are important indicators in the study of disseminating electronic systems on a large scale. A community might be influenced positively to accept electronic systems if their basic requirements to use said electronic systems are commonly available. Therefore, determining communities' characteristics is the first pillar in identifying a population segment interested in online purchasing, followed by determining their requirements to interact with electronic systems successfully.This study sought to identify common properties within the target audience for commercial smartphone applications in the Gulf Cooperation Council (GCC). Many academic studies point to the increasing volume of online trade exchange in GCC, as well as the rise in smartphone users, as compared with the overall population of the GCC. Thus, the success of m-commerce applications depends on two main aspects: identifying the target sector interested in online purchasing in the GCC region and identifying the technical requirements of the users in the target sector, so that m-commerce applications can be created and adopted successfully in the GCC region. This study will benefit companies that want to activate electronic sales channels, such as commercial applications, over the Internet. These companies require accurate information about their audiences to help them succeed in activating these commercial applications. This data can be used to expand the target population in the future through many attractive promotions, such as loyalty programs.The study method was quantitative (questionnaire), using samples from three GCC countries and incorporating four demographic moderators to determine audience characteristics: age, gender, user's previous experience, and educational level. The samples from Saudi Arabia (KSA), Qatar, the United Arab Emirates (UAE), and the overall total of completed responses were 386, 171, and 246, respectively. These results were collected from participants who had previous experience in completing online transactions through commercial applications. Additionally, all participants had lived in the GCC for more than two years.This study used the Information Systems Success (ISS) model, which has been tested on many electronic systems, but there exists a lack in studies regarding m-commerce approaches. Adding the demographic moderators into the ISS model determined the importance of each moderator to the ISS model and the study samples. The samples' characteristics were identified based on the demographic moderators and the success of commercial smartphone applications.

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Mobile Commerce Application Development

Cited by 9 publications

References 0 publications

Business management and mobile experience

Business management and mobile experience

Mobile Information Systems for the Private Everyday Life

The Role of Community Characteristics in determining Target Audiences in Arabic Gulf Countries interested in Online Purchasing through Commercial Smartphone Applications

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