Mobile Cultural Heritage: The Case Study of Locri

“…iPhone, iPod, iPad, pocket PC, etc.) as support for museum and tourism guides (Alfano et al, 2008;Cutrì et al, 2008;Pantano and Tavernise, 2009;Kemperman et al, 2009) in order to preserve existing tourists and attract new ones. One of the most efficient tools might be represented by pervasive environments, which have not been completely investigated in the tourism literature.…”

Section: Introductionmentioning

confidence: 99%

An exploratory study of the role of pervasive environments for promotion of tourism destinations

Pantano

Servidio

2011

Journal of Hospitality and Tourism Technology

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Purpose -The aim of this research is to investigate how virtual reality, with emphasis on pervasive environments, might affect tourism choice of a destination, in order to exploit it as a marketing tool to promote tourism destination in a global perspective. In particular, the paper analyzes the case of Calabrian territory (Southern Italy), due to the high archaeological value, heritage of the ancient Magna Graecia culture (VIII cent. B.D.-I cent. A.D.). Despite this heritage, Calabria has been not fully exploited its resources in a tourism perspective. Design/methodology/approach -The research methodology is based on a qualitative approach, focused on a questionnaire promoted along with tourists. In particular, the authors asked them to explore the pervasive environments which reproduce some Calabrian scenarios, and answer some specific questions related to the experience. The interviews have been processed with the MaxQDA software for the content analysis. Findings -Two aspects of the results emerge from a theoretical standpoint: the role of pervasive environments for improving tourism contents communication; and the influence of pervasive environments on the tourists' destination choice. Furthermore, the use of pervasive environments is efficient especially for the territories with a high archaeological value. Originality/value -The increasing competition among territories forces the tourism industry to develop new strategies for enhancing competitive advantages. This paper studies how pervasive environments might have an impact on the promotion of tourism destinations, which have not been yet fully appraised by the current literature.

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“…The availability of information on mobile devices coupled with their capability of integrating sensors with software intelligence solves problems that tourists face while travelling [82]. This is coupled with the ever improving computational power of mobile devices which boosts the creation of more mobile applications thus offering a better experience to tourists [68].…”

Section: Travellingmentioning

confidence: 99%

The New Digital Natives

Dingli¹,

Seychell²

2015

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Mobile Cultural Heritage: The Case Study of Locri

Cited by 29 publications

References 7 publications

Entertainment in retailing: The influences of advanced technologies

Entertainment in retailing: The influences of advanced technologies

An exploratory study of the role of pervasive environments for promotion of tourism destinations

The New Digital Natives

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