Mobile Instant Messaging (M.I.M.) in Improving S.M.E. in Manufacturing: Case Study

Safieddine, Fadi; Nakhoul, Imad

doi:10.1007/s11277-021-08307-4

Cited by 4 publications

(1 citation statement)

References 29 publications

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“…Between 2018 and 2020, the increase in publications was even more evident, which may indicate the growing interest of the international scientific community in relation to the use of MIM, motivated especially by the lack of research (Kaur et al ., 2020; Safieddine and Nakhoul, 2021). Considering only the first quarter of 2021, more articles were published on the topic than annually until 2017.…”

Section: Presentation Of the Analyses And Discussionmentioning

confidence: 99%

Mobile instant messaging as an interaction tool in the business context

Ferraz

Furquim

Kaczam

et al. 2023

JCMARS

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PurposeThe interaction of consumers and technology has become a challenge for companies and marketing professionals. Technological acceleration has transformed how business is conducted and the consumer-company relationship. The need to establish communication with (potential) consumers to promote engagement with the brand highlights the importance of using mobile instant messaging (MIM). In this context, this paper aims to investigate the use of MIM as a tool for interaction between companies and consumers.Design/methodology/approachThis article investigates, through a systematic literature review (SLR), the state of the art of scientific research regarding the use of MIM as a tool for interaction between companies and consumers. To analyze the selected articles, the authors used a research protocol composed of three stages: (1) planning, (2) conducting and (3) disseminating knowledge.FindingsThis study made four main contributions to the MIM field: (1) extends the literature on MIM, focusing on the perspective of companies and consumers; (2) expands the ongoing discussions, suggesting the limited availability of research on MIM as a tool for interaction between companies and consumers; (3) development of a typology composed of three classes, namely “Consumer relationship,” “Social interaction and technology, and “Social media as channels strategy”; (4) the fourth contribution concerns identifying future research areas and answering questions.Originality/valueThis article is the first to investigate, through a SLR, the state of the art of scientific research regarding the use of MIM as a tool for interaction between companies and consumers.

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Section: Presentation Of the Analyses And Discussionmentioning

confidence: 99%

Mobile instant messaging as an interaction tool in the business context

Ferraz

Furquim

Kaczam

et al. 2023

JCMARS

View full text Add to dashboard Cite

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Circular economy via chat: Evaluation of adoption and use of whatsapp instant messaging platform for trading second-hand products

Godinho Filho,

Miller Devós Ganga,

Lizarelli

et al. 2024

Journal of Cleaner Production

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Work-related Mobile Instant Messaging Use After Work Hours During Covid-19 Pandemic

Phan

Sethu

2021

SHS Web Conf.

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The Covid-19 pandemic has a far-reaching impact on workplace practices with billions of employees worldwide have to alter work patterns. Most employees fully embraced digital technologies, including mobile instant messaging (MIM) apps, to fulfil their work obligations under new normal. However, the work-related MIM use does not translate into good practice. Its use has extended beyond the contracted schedule, worsening work-life balance, job satisfaction and job performance among employees. Despite the gradual easing of lockdown measures, work-related MIM use after work hours will likely continue to an undetermined period as herd immunity is yet to achieve. Therefore, this captures the urgency to understand the mechanism on how work-related MIM use after work hours can be beneficial to employees during the pandemic, which is under-represented. The study elicited data through an online survey from 368 full-time employees in Malaysia. The evidence suggested employees who obtained information sharing gratification, mobile convenience gratification and self-presentation gratification enjoyed better WLB, subsequently formed higher job satisfaction and ultimately enhance their job performance, based on the postulation of the Uses and Gratification theory and Job Demands-Resources theory. Thus, work-related MIM use after work hours should not be interpreted negatively. Both researchers and practitioners should work jointly on how to implement practices concerning healthy yet sustainable MIM use after work hours to be more resilient for future pandemics.

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Mobile Instant Messaging (M.I.M.) in Improving S.M.E. in Manufacturing: Case Study

Cited by 4 publications

References 29 publications

Mobile instant messaging as an interaction tool in the business context

Mobile instant messaging as an interaction tool in the business context

Circular economy via chat: Evaluation of adoption and use of whatsapp instant messaging platform for trading second-hand products

Work-related Mobile Instant Messaging Use After Work Hours During Covid-19 Pandemic

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