“…This raises a question as to which kind of efforts should be made in order to increase the desired level of adoption of these services (Afshan and Sharif, 2016;Alalwan et al, 2016;Alalwan et al, 2017;Dwivedi et al, 2016).Even though the related issues of mobile internet represent worthy trends in the KSA to be considered by researchers, there is a dearth of literature which has focused on mobile internet in the KSA (i.e. Abanumy and Mayhew, 2005;Alhussain et al, 2010;Al-Khalifa, 2011;Alqahtani and Atkins, 2017;Almutairi, 2011;Alnahdi et al, 2017;Alsenaidy and Ahmad, 2012;Alwahaishi and Snášel, 2013a, b;Baabdullah, 2018;Baabdullah et al, 2016;Badwelan et al, 2016;Dwivedi et al, 2017a;Gerpott et al, 2017). This is in addition to the fact that it is important that more quantitative data are available to figure out and test the main factors predicting customer intention and adoption of mobile internet in the KSA.…”