Mobile Social Media Service Scenarios

Mäkinen, Olli; Luukkainen, Sakari

doi:10.1109/icwmc.2009.69

Cited by 1 publication

(5 citation statements)

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“…Our MI use intensity measure accounts neither for the various classes of applications "behind" the MI traffic nor for personal arousal or involvement caused by the data exchanged over cellular radio networks. This lack of differentiation is unsatisfactory because some authors (e.g., Mäkinen et al, 2014) argue that it is not the use intensity of a broad range of MI applications which affects a person's SMS activity level but rather mainly the use of a specific category, namely mobile instant messaging applications. Thus, additional research is desirable which collects more fine-grained objective measures of the use intensity of this class of apps over time and relates within-individual changes in instant messaging volume to variations in the number of SMS sent.…”

Section: Discussionmentioning

confidence: 99%

“…The first cluster of investigations is purely based on surveys of (frequently small opportunity) samples of MNO customers. The work relies on self-assessments of SMS and MI usage intensities and often directly asks participants to estimate the extent to which their use of a specific mobile instant messaging app (e.g., WhatsApp) has replaced traditional SMS (Bouwman & Reuver, 2014;Church & Oliveira, 2013;Ćosić, 2013;Hsiao & Chen, 2015;Lauricella & Kay, 2013;Lu et al, 2011;Mäkinen et al, 2014;Skierkowski & Wood, 2012). Overall, this strand of research concludes that the level of usage of MI based messenger apps has significantly negative effects on the number of SMS, which an MNO customer sends.…”

Section: Conceptual Background and Research Questionsmentioning

confidence: 99%

“…The market level trends may be taken to suggest that SMS and MI services in general and mobile instant messaging applications in particular are close substitutes for each other (Mäkinen et al, 2014). In line with this, quite a number of analysts conclude that the SMS era will irretrievably end in the short-to mid-term future (Fröhlich, 2011;Jayakar & Park, 2014;Kern, 2012;Rio & Malik, 2013).…”

Section: Introductionmentioning

confidence: 98%

“…However, in the recent past the massive proliferation of socalled smartphones with browsers, which enable consumers to conveniently access the Internet and its services via data networks of MNO and with the capability to run software applications downloaded with the help of wireless or wired telecommunication networks has drastically changed the demand prospects for SMS. In particular, downloadable over-the-top (OTT) messaging applications, such as WhatsApp or Facebook-Messenger in Europe and the US, WeChat in China, KakaoTalk in South Korea or Line in Japan which smartphone owners can take to instantaneously send/receive text messages enriched with photos or other media elements to/from contacts using the same application, are portrayed as better surrogates of the old-fashioned SMS (Leonhardt, 2012;Mäkinen, Luukkainen, & Karikoski, 2014;Nikou, Bouwman, & Reuver, 2012;Ogara, Koh, & Prybutok, 2014;Rio & Malik, 2013).…”

Section: Introductionmentioning

confidence: 99%

“…The few existing relevant studies suffer from several methodological problems. First, they rely on self-reports of past SMS and MI use in general or specifically MI instant messaging usage in particular or on self-assessments of use behavior changes (Bouwman & Reuver, 2014;Church & Oliveira, 2013;Ćosić, 2013;Hsiao & Chen, 2015;Lauricella & Kay, 2013;Mäkinen et al, 2014;Skierkowski & Wood, 2012). Available evidence strongly suggests that such subjective estimates share very limited variance with objective measures of MI or SMS usage behaviors (Abeele, Beullens, & Roe, 2013;Boase & Ling, 2013;Gerpott, 2011;Reuver, Bouwman, Heerschap, & Verkasalo, 2012).…”

Section: Introductionmentioning

confidence: 99%

See 4 more Smart Citations

Who (Dis)Continues to use SMS in the Age of Ubiquitous Mobile Internet Access?

Gerpott

2015

International Journal of E-Business Research

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Using data of 11526 residential postpaid subscribers of the German subsidiary of a multinational mobile network operator (MNO) extracted from the firm's customer and billing records, this investigation empirically examines the association between monthly mobile Internet (MI) data traffic volume generated by consumers and their monthly number of SMS sent at the within- and between-subjects levels over 25 months from October 2011 to October 2013. Multilevel analysis of the time-varying and -constant study variables suggests that, in spite of a sharp decrease in the average/median number of outgoing SMS in the course of the investigation period, customer heterogeneity with regard to the relationship between MI and SMS use intensities is very large. The number of customers with a negative with-person regression slope for MI data volume is almost as high as the number of consumers, whose slope is positive. Subscribers, who are most likely to reduce their SMS volume in parallel to an increase of their MI data traffic, are persons, who (1) are heavy SMS users in the initial study period (October 2011), (2) are female, (3) have a longer MNO tenure, (4) are currently in an SMS flat price scheme, (5) are presently equipped with an Apple iPhone or a Samsung Galaxy smartphone and (6) put their current handset into operation more recently. Implications of these findings for service-marketing strategies of MNO and for future research on demand interdependencies between relatively newly introduced and well-established mobile communications services are discussed.

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Section: Discussionmentioning

confidence: 99%