“…Enterprises and Government Agencies Though in early stages, social networking technologies and mobile social applications are gaining wide adoption in enterprises and government agencies to engage with business partners, customers, prospects and the general public [6], [8], [9], [11], [13], [22], [23], [25], [28]- [30], [36], [38], [40], [41], [43], [46], [47], [49], [52], [53], [59], [69], [73], [82], [83], [92]. Gartner presents a full list of potential business applications of social software in its hype cycle report, such as social customer relationship management, social commerce, social shopping, social learning, social network payment, social business process management and social government management [40].…”