Mobile technologies and applications towards smart tourism – state of the art

Dorčić, Jelena; Komšić, Jelena; Marković, Suzana

doi:10.1108/tr-07-2017-0121

Cited by 205 publications

(163 citation statements)

References 135 publications

(187 reference statements)

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“…■ The widespread use of not just personal communication devices, but also their increasing ability to provide personalised functions/services, which are controlled by the user, not the provider of such services (Dorcic et al, 2019).…”

Section: Discussionmentioning

confidence: 99%

The future of national tourism organisations marketing functions – there is no future?

Hay

2019

JTF

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Purpose The purpose of this paper is to investigate the impact of two micro trends on the future marketing functions of national tourism organisations (NTOs): the increasing power of individuals and the irreverence of NTO’s current marketing functions. Design/methodology/approach Through a discussion of the literature driving the two identified micro-trends, a number of supportive sub-micro trends were also identified and explored. Findings The paper concludes that NTO’s have failed to recognise the growing distrust of monolithic organisations. NTO’s seem to be more concerned about their own survival, rather than providing a service to both their citizens and tourists. Also NTO’s have failed to acknowledge that tourists are much more confident in making their own decisions, based on marketing information from their own trusted “closed friendship groups”, rather than relying on NTO’s. Research limitations/implications The paper is based on a discussion of issues from only two micro-trends, but tourist decision-making processes may be more complex than suggested. Practical implications The paper concludes that in the near future there will be an increasing rejection of NTO’s marketing information, and in the longer term this may result in the demise of NTO’s. However, if NTO’s are to survive, it suggests two actions they could take to ensure their future relevance to both its citizens and tourists. Social implications Questioning whether national/state organisations always act in the best interests of its citizens, challenges the trust in NTO’s. The paper suggests that NTO’s recognise that their power relationships are more strongly linked to ideals of nationhood and endorsement by their international peers, rather than providing services to tourists. Originality/value This paper questions the implicate assumption that NTO’s should be a trusted source of marketing information. It suggests that NTO’s have failed to recognise the changing methods tourist use to help in their decision making.

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Section: Discussionmentioning

confidence: 99%

The future of national tourism organisations marketing functions – there is no future?

Hay

2019

JTF

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“…As stated by Dorcic, Komsic, and Markovic (2019) smart tourism tries to offer all services via the smartphone.…”

Section: Literature Reviewmentioning

confidence: 99%

Preferred Social Networking App by Employees in Tourism and Hospitality Industry in Kenya

Francis¹,

Jilo²

2021

Journal of Tourism Management Research

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The purpose of this paper was to examine the preferred social media application network by employees in the tourism and hospitality industry. The specific aims were to examine the preferred social media amongst Facebook, WhatsApp, Twitter, Instagram, LinkedIn, email and YouTube, examine the relationship between respondent's gender, a position at workplace and choice of social media and finally find out official the duties performed by the respondent's using the smartphones. The finding indicated that the most popular social media platform was WhatsApp (93%) closely followed by Email (84%) and the least being LinkedIn used by only 25% of respondents. Employees' gender (χ 2 =5.880, df =1, p<0.05) and position at the workplace (χ 2 =9.585, df =2, p<0.05) had minimal influence on the selection of social media preference. The majority (81 %) of the respondents perform up to 50% of their official duties with the help of their smartphones translating to improved and effective customer services, reduced operation cost, and healthier business performance. The study concluded that WhatsApp and Email were the most preferred social media network and were used to communicate and transact business with customers and other stakeholders in the tourism and hospitality industry. Smartphones are no longer luxury tools but are part of the technology that every employee in the industry must adapt to. Contribution/Originality: This study is one of the very few studies that have investigated the preferred media network by employees in the tourism and hospitality industry in Kenya. The paper's primary contribution is the finding that WhatsApp and Email were the most preferred social media network and were used to communicate and transact business between employees and customers and stakeholders in the industry. 1. INTRODUCTION Notably, more than 90% of employees in Kenya own a smartphone and in most cases; you see people performing different services using a smartphone more than their laptops and desktop computers. This may be partly because mobile application capabilities allow users to access browsers while hybrid App-web installed in a smartphone enable users to access the internet Lama (2019) and Kvist and Mathiasson (2019). Mobile applications are used as constant reminders of business existence and engage customers' in the hospitality industry. They increase customer accessibility with reduced communication costs and increased efficiency. Most people in Kenya who have Smartphones can easily gain internet connectivity and access to social networks. In Kenya, 87% of adults own a mobile device while only 3% do not use a mobile phone.

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“…According to the World Tourism Organization [40], sustainable tourism is tourism that takes full account of its current and future economic, social, and environmental impacts, addressing the needs of visitors, and industry, the environment, and host communities; moreover, sustainable tourism should maintain a high level of tourist satisfaction and ensure a meaningful experience for the tourists. By using mobile technologies and APPs, travelers want to save time, be more efficient and effective [41,42]. FITs want more control of their travel experiences, with greater emphasis on making their own decisions during trips.…”

Section: Practical Implicationsmentioning

confidence: 99%

A TAM Framework to Evaluate the Effect of Smartphone Application on Tourism Information Search Behavior of Foreign Independent Travelers

2020

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Mobile devices are more present in our everyday lives and have become an important factor in travel behavior. This study amends the technology acceptance model (TAM) and employs it to discuss the relationship between overseas independent travelers using a smartphone travel application (APP) and perceived usefulness, perceived ease of use, usage attitude, usage intentions, and information search behavior. As such, the results reveal that foreign independent travelers (FIT) have a positive usage attitude toward the APP and this produces positive usage intention. The findings herein show that one can apply the new TAM to the tourism industry, as the results not only offer research and development avenues for production ideas, but also present references for formulating new APP policies and strategies.

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Mobile technologies and applications towards smart tourism – state of the art

Cited by 205 publications

References 135 publications

The future of national tourism organisations marketing functions – there is no future?

The future of national tourism organisations marketing functions – there is no future?

Preferred Social Networking App by Employees in Tourism and Hospitality Industry in Kenya

A TAM Framework to Evaluate the Effect of Smartphone Application on Tourism Information Search Behavior of Foreign Independent Travelers

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