2013
DOI: 10.1080/10447318.2013.765760
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Mobile Usability: Experiences From Iran and Turkey

Abstract: In this article, a country specific comparative mobile usability study is presented, using Iran and Turkey as the two chosen emerging/emergent nation exemplars of smartphone usage and adoption. In a focus group study, three mobile applications were selected by first-time users of smartphones. In both countries, the music player application was tested, wherein common patterns of accessing and sorting songs emerged. Whereas the Iranian users appeared to be more interested in social networking via use of an SMS s… Show more

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Cited by 16 publications
(12 citation statements)
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“…There have been numerous works that look at the usability of apps for a wide range of users. Majority of the works focuses on efficiency (Aryana & Clemmensen, 2013;Hao, Li, Halfond, & Govindan, 2013;Harrison, Derek, & David, 2013;Wei, Chang, & Cheng, 2015), satisfaction (Aryana & Clemmensen, 2013;Hao et. al., 2013;Harrison et.…”
Section: Research Backgroundmentioning
confidence: 99%
See 1 more Smart Citation
“…There have been numerous works that look at the usability of apps for a wide range of users. Majority of the works focuses on efficiency (Aryana & Clemmensen, 2013;Hao, Li, Halfond, & Govindan, 2013;Harrison, Derek, & David, 2013;Wei, Chang, & Cheng, 2015), satisfaction (Aryana & Clemmensen, 2013;Hao et. al., 2013;Harrison et.…”
Section: Research Backgroundmentioning
confidence: 99%
“…al., 2013;Wei et al, 2015), effectiveness (Harrison et. al., 2013;Wei et al, 2015), learnability (Aryana, & Clemmensen, 2013;Harrison et al, 2013), errors (Harrison et al, 2013, memorability (Harrison et al, 2013) and cognitive load (Harrison et al, 2013). Gao & Andy (2010) suggested features such as visual aids, memory aids, features to minimise user error, and safety features will be very helpful to senior citizens.…”
Section: Research Backgroundmentioning
confidence: 99%
“…In the field of software engineering, various studies have identified usability issues and its implication on software quality [4][5][6]. As per ISO/IEC 9126, software usability is the ability of users to generally understand, use, and learn the software with ease.…”
Section: Introductionmentioning
confidence: 99%
“…There is sufficient history of smartphone usage to differentiate populations in neighbouring countries such as Turkey and Iran (Table 3.10). 261 An alternative to Internet sales could be mobile phone sales. In that respect, countries in the OIC present a much brighter situation because there are more than 100 % mobile subscribers in a large number of countries.…”
mentioning
confidence: 99%