Mobilising identity and culture in experience co-creation and venue operation

Lugosi, Peter

doi:10.1016/j.tourman.2013.06.005

Cited by 77 publications

(65 citation statements)

References 67 publications

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“…However, hospitality can also be a peak experience in tourism and the fundamental reason to engage in travel, for example, visiting novel eating and drinking venues (Mykletun & Gyimóthy, 2010;Quan & Wang, 2004). Such mundane and extraordinary hospitality experiences may reaffirm existing cultural values and notions of identity; and venues may be sites where cultural practices usually performed in tourist's home settings are reproduced; however, they may also enable consumers to engage activities that subvert their cultural norms and to create new cultural expressions, including of identity (Harrison & Lugosi, 2013;Lugosi, 2014;Pritchard & Morgan, 2006).…”

mentioning

confidence: 99%

“…Spaces of hospitality are not fixed, static entities; rather they should be thought of, in Lefebvre's (1991) terms, as being produced through the ongoing mobilisation of capital and power, representations of spaces and everyday embodied practices (cf. Lefebvre, 1991;see also Cuthill, 2007;Lugosi, 2009Lugosi, , 2014. Such spaces thus emerge at the interface of production and consumption, involving multiple stakeholders, including but not limited to organisations, frontline employees, consumers/tourists, policy makers, marketers, local residents.…”

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confidence: 99%

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Commercial hospitality in destination experiences: McDonald's and tourists' consumption of space

2014

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Abstract:This paper examines the multiple roles that globalised, branded spaces of commercial hospitality can play in tourists' experiences in destinations. Drawing on empirical data of consumers' discussions of McDonald's, the paper examines five themes: 1) controlled separation and the way consumers use these venues as spaces of comfort and familiarity, while employing notions of home to assess their touristic consumption of the venues and destinations; 2) strategic behaviour, in particular how tourists utilise such venues in their broader touristic endeavours; 3) identity work, specifically as tourists (re)construct their identities as they explain and often excuse their decision to consume in these venues; 4) engagement(s) with the destination, including how such hospitality venues are used as reference points by tourists to mentally construct the destination and shape their consumption practices; and finally, 5) authenticity, as consumers critically assess their consumption in such venues alongside critiques of authenticity and globalisation. The paper concludes by discussing the implications for the marketing and management of this and similar branded commercial venues, the marketing and management of destinations, and it outlines avenues for further research.

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confidence: 99%

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confidence: 99%

Commercial hospitality in destination experiences: McDonald's and tourists' consumption of space

2014

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“…Importantly, according to Torres and Kline (2006), guest delight appeared more positively correlated with customer loyalty, positive word of mouth, and repeat purchase or visitation, than guest satisfaction. Finally, event experience design is considered as inextricably linked to venue specifications and customer experience places are the new offering frontier (Gilmore & Pine, 2002;Lugosi, 2014). Companies marketing programs increasingly create experience places in real or virtual locations where customers can try products as well as immerse themselves in the experience, thus fulfilling unmet or latent demand.…”

Section: Event Venue Satisfaction 323mentioning

confidence: 99%

Event Venue Satisfaction and Its Impact On Sponsorship Outcomes

Michelini¹,

Iasevoli²,

Theodoraki³

2017

Event Management

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The importance of sponsorship as a marketing communications tool is well recognized in the event literature. Despite the growth in event sponsorship investments and the increasing importance of the role of the venue in event planning, there is still a lack of research on the impact of event venue satisfaction on sponsorship outcomes. Thus, the objective of the present study is to analyze the effect of event venue satisfaction on sponsor image, and, in particular, to verify if attendee satisfaction with the venue has a positive effect on sponsor recall, attitude, and purchase intention. The article presents the results of a survey conducted during the International Rome Film Festival, which takes place annually at the Rome Auditorium. Results suggest that attendee satisfaction with venues affects attitudes toward the sponsors and sponsor-related purchase intention, while sponsor awareness is not affected. The main contribution of the article is the development of a comprehensive model of event sponsorship evaluation, in which traditional sponsorship outcomes are considered in light of attendee satisfaction and quality of services in the sponsor-related exclusive venue zones.

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“…The percentage share from these three factors giving customers their first impressions are 52%, 33% and 15%, respectively. In simpler terms, this is complemented by the service staff, whose aesthetic capital, emotional labour and embodied performances of self are intertwined in the experiential proposition (Lugosi, 2014).…”

Section: Taiwan's Ministry Of Education Implemented the Technical Andmentioning

confidence: 99%

A View of Aesthetic Labour Practice in Higher Technical and Vocational Education

Yang

2016

EURASIA J MATH SCI T

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Even though aesthetic labour has gradually revealed social and economic value in the employment market, little research has been carried out on the connection and practice of aesthetic labour in technical and vocational education. Front-line ground staffs account for the largest proportion of the employees of airlines and can provide colleges with more off-school internships or well-matched employment vacancies. The aesthetic labour displayed by ground staff combines functional value with emotional value, contributing to a unique customer experience. According to the frequency distribution of retrieved questionnaires, the interviewed passengers tended to have positive verbal comments for the generalization of their evaluations of employees' aesthetic attributes. The 'aggregation function by verbal evaluating' was used to evaluate the weight values of the aesthetic dimensions as well as their corresponding items. The results showed that the passengers paid the most attention to the 'service contact norms' that integrated all their needs concerning individual interest, followed by the 'behaviour norms' of interpersonal interactions and then the explicit 'dressing norms' and 'appearance norms' of service suppliers. This study offers reference for the curriculum and internship planning of relevant departments of colleges, and provides enterprises with a direction for strategic recruitment, development, and reward programs.

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Mobilising identity and culture in experience co-creation and venue operation

Cited by 77 publications

References 67 publications

Commercial hospitality in destination experiences: McDonald's and tourists' consumption of space

Commercial hospitality in destination experiences: McDonald's and tourists' consumption of space

Event Venue Satisfaction and Its Impact On Sponsorship Outcomes

A View of Aesthetic Labour Practice in Higher Technical and Vocational Education

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