Mobilized, negotiated and balanced: Chinese school vloggers’ platform engagements and layered identity construction on Bilibili

Wang, Xiaoxian; Picone, Ike

doi:10.1080/13676261.2022.2098705

Cited by 13 publications

(5 citation statements)

References 25 publications

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“…The trend of Chinese international students becoming vloggers has gained significant momentum in recent years. A study by Wang and Picone explored the motivations, experiences, and layered identity structure of 16 Chinese vloggers on Bilibili [12]. They found that Chinese students are increasingly embracing vlogging as a means to express themselves, connect with their peers, and create self-identified branding.…”

Section: Vlogging Trend and Motivationsmentioning

confidence: 99%

Analyzing Video Communication Strategies of Chinese International Student Vloggers from a Cross-Cultural Perspective

Weng

2024

CHR

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The number of vloggers identified as Chinese international students on social media has been steadily increasing in recent years. This can be attributed to two key factors. Firstly, the growth of the international education industry has provided more opportunities for Chinese students to study abroad and gain firsthand experience of foreign cultures. Secondly, the popularity of social media platforms in China has encouraged individuals to create diverse content, including vlogs. These Chinese international students have gained popularity as content creators on Bilibili. Through their vlogs, they act as cultural ambassadors, providing relatable guidance for audiences to explore and comprehend the similarities and differences between foreign cultures and their own. This study focuses on five influential vloggers who identify as international students on Bilibili, analyzing the language, themes, and characteristics of their top ten-ranked videos. The findings indicate that these vlogs utilize a combination of languages, tackle youthful themes, and explore socially relevant topics to elucidate cross-cultural content, and both highlight and bridge the challenges in cross-cultural communication.

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Section: Vlogging Trend and Motivationsmentioning

confidence: 99%

Analyzing Video Communication Strategies of Chinese International Student Vloggers from a Cross-Cultural Perspective

Weng

2024

CHR

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“…La cantidad de investigaciones que han usado métodos etnográficos para analizar YouTube es tan vasta como la plataforma misma, que actualmente tiene 2,5 billones de usuarios y su red publicitaria alcanza a una de cada tres personas en el planeta, según el reporte industrial Digital Overview Report (Data Reportal, 2022). Hay trabajos sobre comunidades de aprendizaje de música (Waldron, 2013), personas transexuales (Raun, 2015;Tompkins, 2014), videojuegos (Guarriello, 2019Pellicone & Ahn, 2018;Ruffino, 2022), videos ASMR (Maddox, 2021), beauty vloggers (Bishop, 2019;Garcia-Rapp, 2019), vlogs sobre la escuela (Snelson, 2015;Wang & Picone, 2022) y un larguísimo etcétera.…”

Section: Etnografías Digitales En Youtubeunclassified

Cómo me hice BookTuber: (auto)etnografía digital, prosumo literario y sociabilidad en YouTube

Tomasena¹

2023

cdi

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En este artículo se presenta una reflexión metodológica sobre una etnografía digital entre BookTubers en lengua española realizada entre 2017 y 2020. A partir de esta experiencia, el artículo presenta un repaso de las principales formas de entender el paradigma etnográfico en el contexto digital, específicamente en YouTube, y plantea una reflexión metodológica alrededor de cinco aspectos: 1) el campo como un constructo de participación abierta, 2) el rol de los afectos en la etnografía digital, 3) la construcción de vínculos sociales a partir de la afinidad, 4) la datificación de las prácticas y las relaciones sociales, y 5) las implicancias de la exposición pública del investigador. Con ello, se busca contribuir a la comprensión de las formas de prosumo literario en YouTube, a la práctica de etnografías digitales y auto-etnografías en plataformas digitales y a los debates metodológicos sobre el estudio de creadores de contenido en plataformas digitales.

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“…[22] In light of this, a concise summary of the user portrait for lifestyle Vlogs on Bilibili can be outlined as follows: a predominantly youthful audience, mainly comprised of students, with a slightly higher male-to-female ratio but generally balanced; an overall higher level of education; and a notable concentration in economically prosperous coastal regions.in addition ， These engagements are self-presentation bricolage,self-identified branding,and community participation . [23]…”

Section: User Portraitmentioning

confidence: 99%

Research on Operational Strategies of Video Platform Content Creators: —— A Case Study of Lifestyle Content Creators on Bilibili

Cao

2023

SHS Web of Conf.

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The rapid development of the internet has spurred the rise of new media. Within the ecosystem of new media, a substantial number of content creators, referred to as “UP zhu” or video uploaders on the Bilibili platform, have emerged, engaging in various media-related activities across different platforms and domains. These activities are inevitably accompanied by operational strategies, which constitute a pivotal aspect of business endeavors for companies and relevant practitioners, a concept that applies equally to Bilibili. This study takes lifestyle-oriented content creators on Bilibili as a case study, examining Vlogs’ development, characteristics, and operational strategies on Bilibili. It analyzes the operational strategies of lifestyle-oriented Vloggers on Bilibili and concludes by summarizing existing issues among video platform content creators and proposing optimization strategies.

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Mobilized, negotiated and balanced: Chinese school vloggers’ platform engagements and layered identity construction on Bilibili

Cited by 13 publications

References 25 publications

Analyzing Video Communication Strategies of Chinese International Student Vloggers from a Cross-Cultural Perspective

Analyzing Video Communication Strategies of Chinese International Student Vloggers from a Cross-Cultural Perspective

Cómo me hice BookTuber: (auto)etnografía digital, prosumo literario y sociabilidad en YouTube

Research on Operational Strategies of Video Platform Content Creators: —— A Case Study of Lifestyle Content Creators on Bilibili

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