There is wanting to do something, and there is actually doing it. About 70% of smokers say they want to quit, yet fewer than one in ten succeed each year (Centers for Disease Control Prevention CDC, 2017). Nearly 50% of Americans are trying to lose weight (McCarthy, 2021)-an all-time high-yet the body mass index of the average American is going up, not down (Warren et al., 2020). Quitting social media was among the top new year's resolutions of 2017 (Alexander, 2018), yet the rate of social media use hasn't budged (Pew Research Center, 2021).What is stopping so many of us from doing what we want to do? Much of the blame gets placed on our habits. When maladaptive behaviors become habitual, it can be incredibly difficult to maintain a healthy, happy, and productive lifestyle. It is no surprise, then, that research on habit connects across disciplines, including neuroscience and artificial intelligence, health psychology and animal learning, social psychology and cognitive psychology, philosophy and anthropology. Habits have been analyzed at multiple levels (Marr, 1982). At the functional level, psychologists have explored the inputs to the habit-formation process (e.g., reward, punishment, behavioral repetition, context cues), and the basic logic of how these inputs interact to produce habits and control behavior (