Model biznesowy crowdfundingu w Polsce a zrównoważony rozwój – transfer wartości

Abstract

Purpose – The purpose of the research was to present the transfer of value in the business model of companies using crowdfunding in Poland based on the idea of sustainability in doing business. Research method – A survey was conducted on a group of 121 enterprises using crowdfunding. It used the Norton-Kaplan value map and the value flow model in accordance with the E3 concept and the idea of sustainable development Results – The conducted analyses have shown that the most important perspective of the value of crowdfunding is the financial and procedural perspective, while taking into account the crowdfunding model in conjunction with the concept of sustainable development, the most important are the economic and social dimensions. Originality / value / implications / recommendations – The added value of research is learning about the crowdfunding business model and creating value in CF for a company using the E3 model, taking into account economic, social and environmental values. Moreover, a new model was created based on the survey results, which is in line with the scientific discourse and thus bridges the research gap in this area. In addition, this model allows for the analysis of both the value offered and the value captured, not only for companies, but for each participant in accordance with the idea of sustainable development.