This work is devoted to the development of a new master’s program, created on the basis of a sociological study of stakeholders, including an innovative digital component. As a result of the sociological research, the main interests of stakeholders and the requirements for the competencies of teachers were identified. The stakeholders were the heads of educational organizations and students of pedagogical universities. A survey of 823 students of higher educational institutions and more than 200 principals of Russian schools was conducted through Google forms using open questions. Based on the received request, a pool of competencies was formed, which is necessary for a teacher in professional activity. As a result, the master’s program “Digital Pedagogy” was developed, which includes a digital component of each universal and general professional competence, as well as three professional competencies developed by the university for this program. The competence model of a graduate assumes that he / she has the skills to develop and use digital educational solutions, technologies for developing and implementing digital gaming practices, skills for using STEAM training, skills for creating and promoting online courses, and the use of virtual and augmented reality in the educational process. The graduate should be able to use digital tools for collective and project work, video conferencing tools, video processing programs, video hosting services, apply digital learning management systems and activity planning, digital tools for searching, storing, processing and presenting educational information in the educational process.