Model Hospital Company Image Pride-Based Organizational Behavior

Abstract

analysis using SEM PLS. Results: The results showed that (1) the determinants of OCB were influenced by employee factors, company factors, and customer factors, (2) employee factors had the most influence on OCB which had a positive impact on HCI, (3) OCB was a mediating variable between employee and HCI factors, ( 4) OCB had a strong influence on HCI. Conclusion: The OCBbased HCI model is a model that is influenced by employee factors through good nurse interpersonal communication to improve nurses' OCB behavior through tolerance behavior (sportsmanship) to create a positive hospital image. Plantation hospitals in Indonesia that are members of the Indonesia Healthcare Corporation need to start thinking about efforts to improve employee factors through the competence of interpersonal communication of nurses in providing services to patients.This open access article is under the CC-BY-SA license.