Model Kaidah Keputusan Untuk Mengetahui Elemen Desain Kemasan Pembentuk Persepsi Konsumen

Abstract

The packaging design elements that have appeal and take into account consumers' Kansei are crucial in introducing new products and influencing purchasing decisions. Integration of packaging design elements to produce a certain character has a combination and complexity, but can produce unequal perception. To reduce the emergence of perceptual ambiguity, then in the design process requires a measurable and standard model. The purpose of research were to design the attributes and sub elements and to make the decision rules so that the knowledge obtained underlying consumer expression. This research used a combination of Business Process Model Notation method to explain activity and data flow, Relief and Principle Component Analysis method to select design attributes and packaging selection, and Bayes Rough Set method to get the combination of decision rule. The results obtained represented the design elements and packaging samples such as size, colour, letter writing, and packaging bottle grouping as a means of reducing the number of samples. The Kansei expression of seriously was explained by a combination of text writing products that were not legibility, small font size, single color on the text, the dominant color of brown labels, black, green and no illustration of the image. The Kansei expression of eye cathing was explained by the combination of the design attributes of the sharpness of the colour, the text of the product, the text size of the product, the product text colour and the dominant colour, and the water illustration. The ergonomic aspect of bottled beverage design was that if it has a combination of highelement proportional bottles, it has a curved, low bottle cap, and a small bottle bottom diameter.

Model Proses Produksi Kemasan Berbasis Offset Printing

“…Penelitian-penelitian pada keilmuan kemasan selama ini yang diketahui adalah penelitian terkait dengan upaya membangun dan mengembangkan sebuah kemasan. Hal ini dapat dilihat dari beberapa penelitian, diantaranya pengembangan kemasan berdasarkan persepsi konsumen [7], perancangan kemasan untuk buah dengan ukuran yang lebih besar [8], ataupun pengembangan konsep desain kemasan [9]. Namun, ada juga penelitian yang berkaitan dengan produksi percetakan terkait dengan upaya proses offset printing [4].…”

Ketahanan Ekonomi Nasional Masa dan Pasca Covid-19 Melalui Penguatan UMKM Indonesia

“…Selain produk yang terstandarisasi, UMKM perlu mengembangkan desain eyecathing. Pengembangan desain berbasis kansei eyecathing merupakan instrumen untuk membangun persepsi konsumen terhadap suatu produk (Azrifirwan, 2017). UMKM perlu menyusun risk register beserta bentuk pencegahan dan penangaanannya terhadap berbagai kemungkinan risiko yang bisa muncul (Qintharah, 2016).…”

Using Quality Function Deployment Approach to Design Ready to Drink Beverage Bottles

“…As shown in the data above, this RTD beverage industry shows the potential to continue to expand. This potential can also be motivated by the immediate changes in young people's lifestyles who like to gather and work outdoors [1]. Consumer rivalry, both locally and multi-nationally, often offers the business more product variations and creates more value or excellence for the product.…”