2024
DOI: 10.36941/ajis-2024-0008
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Model of Business Management Based on the Theories of Management Thinking of the Mypes

Jesús Fernando Bejarano-Auqui

Abstract: Business management is a characteristic trait of entrepreneurs; under this premise, the study's objective was to design a business management model based on the management thinking theory. The methodology used in the research corresponds to a quantitative and explanatory study; 101 entrepreneurs were studied using questionnaires. The results evidenced that business management practices have a positive and significant influence (?1 = 0.1324; p < 0.001) on Gci; business management practices have a positive an… Show more

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