The perspective of reducing negative climate changes in the area of production of electricity is beneficial mainly for photovoltaic panels (PV). In this case, qualitative–ecological interactions arise, which should be verified to properly select PV. It refers to the analysis of customers’ expectations of the utility of photovoltaic panels and their impact on the landscape (environments). Therefore, the purpose of the article was to propose a model to predict the quality of photovoltaic panels considering the expectations of the customers. According to the SMART(-ER) method, the purpose of the analysis was determined. Then, using brainstorming (BM), the criteria of PV were determined in groups: technical, utility, and aesthetic. The customer expectations were then obtained by questionnaire with the technique with the method of comparison in pairs and Likert scale. Customer expectations were initially verified using the AHP method, after which the key PV criteria of PV were selected. The relations between these criteria were then determined by the DEMATEL method. According to customer expectations, the quality of PV was calculated. The Weighted Product Model (WPM) was used this purpose. As a result, the best photovoltaic panel was predicted for the best PV for the customer by using the relative state scale. The developed model can be used by any entity for any photovoltaic panel and by individual personalized criteria for the customer and other interested parties. The originality of this model is the integration of selected techniques in such a way as to provide them with the greatest satisfaction after choosing a PV based on customer expectations.