Model of market orientation of high-tech firms in the Czech Republic

Jangl, Patrik

doi:10.14254/2071-789x.2015/8-1/8

Cited by 2 publications

(2 citation statements)

References 21 publications

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“…the hypothesis of a four-factor structure of the market-orientation model of high-tech companies (see Fig. 1) has been confirmed in the previous studies, for example by Jangl (2015aJangl ( , 2015b. the essential idea is based on the company's ability to obtain relevant market information, to spread such information across various company departments and be able to respond to it.…”

Section: Market Orientation In Theorysupporting

confidence: 66%

A Comparison of the Market Orientation Model in Czech and German High-Tech Companies

Jangl¹

2016

Acta Univ. Agric. Silvic. Mendelianae Brun.

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A Market orientation belongs to the permanent factors of success and even in the periods of economic instability it helps to keep a company in a good condition. This article aims to compare the Czech and German model of market-orientation of high-tech companies in the manufacturing industry. the overall index of market orientation in the Czech Republic and Germany is almost identical. Subsequently, invariance was tested using the method of Multigroup Confirmatory Factor Analysis. a comparison of absolute terms of the models shows that significant difference among the coefficients exists in the item regarding obtaining information about competitors -i.e. competitor intelligence generation. the research did not demonstrate statistically significant differences between the models. All criteria consistently confirm configural, metric and partial scalar invariance. the only rejected equivalence is scalar invariance. In this study, therefore, no significant differences were demonstrated between the models of market-orientation of Czech and German high-tech companies. There are other studies that deal with the measurement invariance models of market-oriented high-tech companies. Using Czech and German data, this work has helped to clarify that the two versions of the measuring instruments (English and Czech) are indeed equivalent to each other. Based on the research findings, academics and managers are recommend the use both measuring scales indiscriminately as valid tools for determining the index of market orientation in high-tech firms in the manufacturing industry. For now, there is no similar or comparable research in the Czech Republic or Germany. For this reason, it seems appropriate to replicate this research in the future, including discussions with authors who deal with the issue of market orientation.

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Section: Market Orientation In Theorysupporting

confidence: 66%

A Comparison of the Market Orientation Model in Czech and German High-Tech Companies

Jangl¹

2016

Acta Univ. Agric. Silvic. Mendelianae Brun.

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“…Suliyanto and Rahab (2012) Find an insignificant relationship between these variables and that MO leads to over concentration on a few customers and poor innovation capabilities. Most literature postulates a positive relationship between MO and performance (Lee et al, 2015;Qu and Zhang, 2015;Jangl, 2015;Andotra and Gupta, 2016). The argument of this study is that MO can help to identify and meet customer needs and improve sales and consequently performance.…”

Section: Market Orientation and Performancementioning

confidence: 86%

Entrepreneurial orientation and performance of SMMEs in selected municipalities of Limpopo province: the role market orientation and environmental dynamism

Maja,

Fatoki

2024

IJRBS

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The studies reveal inconsistent results, probably due to the omission of the mediating and moderating roles of market orientation (MO) and environmental dynamism (ED). To explicitly address this gap, this study investigates how EO influences performance in selected municipalities of Limpopo Province: the role of MO and ED. The data was collected from 403 respondents across Capricorn and Sekhukhune district Municipalities. The data was analysed using SmartPLS 4.0. The empirical findings of this study show that there is a significant positive relationship between EO and the performance of SMMEs. The study further shows that the relationship between EO and performance is partially mediated by MO and the relationship is also moderated by ED at an average weight. The contributions of this study are (i) that it unravels EO as a uni-dimesional construct and the effect it has on performance. The second contribution is assessing the roles of mediating and moderating variables that influence the EO-performance nexus. This paper fills a gap in the literature by exploring external business variables mediating and moderating the relationship between EO and performance and contributes to the discussion on the contradictory results regarding the relationship between EO and performance.

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Model of market orientation of high-tech firms in the Czech Republic

Cited by 2 publications

References 21 publications

A Comparison of the Market Orientation Model in Czech and German High-Tech Companies

A Comparison of the Market Orientation Model in Czech and German High-Tech Companies

Entrepreneurial orientation and performance of SMMEs in selected municipalities of Limpopo province: the role market orientation and environmental dynamism

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