2015
DOI: 10.15544/mts.2015.03
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Model of market penetration into the service sector

Abstract: The article discusses the theoretical and practical aspects of the penetration into established market of the service sector. Lack of information about actual practical issues of market penetration for service company is to be considered as a problem of the paper. The goal of the paper is to present the procedural model of the market penetration actions for services sector. In order to create execution model scientific information on issues of market penetration is structured, synthesized, after its assessment… Show more

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