A novel design of traffic noise barriers is presented: barriers that have a jagged instead of the conventional straight top edge. Experimental, numerical, and analytical investigations show that noise barrier performance can be improved by making the top edge jagged. In many, but not all, cases the jagged edge improves insertion loss, by up to 6 dB. The most promising theoretical approach is to model the edge as a directive line source. Besides yielding predictions that agree favourably with measurements, the line source model reveals that the diffracted field behind a jagged edge barrier depends strongly on the receiver location, the portion of the edge on the most direct path between source and receiver, and the inclination of the straight barrier edge segments. Further, because the model is easy to apply, it is a promising and powerful tool for design of optimum edge profiles.