This research addresses potential saline intrusion in a coastal tourist city such as Puerto Vallarta, a significant tourist hub on the Mexican Pacific coast, where water production and consumption are close to the equilibrium point. Overexploitation and proximity to the ocean threaten its sources of supply. The objective is to explore the possible saline intrusion that occurs when salt water mixes with groundwater sources for human consumption. Various factors, such as the overexploitation of aquifers, highlight the need for effective management of water resources in coastal tourist cities due to the growing pressure on this resource by the population and visitors. The study commences with an exploratory analysis of a water extraction source located in the Pitillal River basin, with suspicions of elevated chloride levels. Employing hydrogeophysical analysis to measure the electrical resistivity of subsurface materials, the research determines their characteristics and distribution. Results indicate low resistivity at 14-20 meters depth, associated with water containing chlorides. On-site verification reveals a concentration of 301 mg/L of dissolved chlorides, surpassing the recommended 250 mg/L for human consumption according to the World Health Organization and the Official Mexican Standard. Therefore, ongoing studies in other nearby sources are crucial to assess contamination risks and enhance strategies for water use efficiency or explore new sources, ensuring sustainability and water security in the region.