The object of the study is the decision-making process of choosing a higher educational establishment for obtaining the first level -a bachelor's degree.An individual approach to the choice of a higher educational establishment considering the applicant's preferences is proposed. The possibility to pre-estimate one's own chance to enter a higher educational establishment for the chosen specialty is provided.The issue of decision-making has been analyzed and the knowledge representation models have been studied. The production model of knowledge representation that allows to come close to the style of human thinking is proposed. In this regard, the development of decision-making procedures and the product rules for choosing alternatives in accordance with the criteria has been carried out. The recommendations are formed with the consideration of the benefits of а decision maker to eliminate uncertainty that occurs through lots of criteria.The advantages and disadvantages of these systems based on the review of public information systems in the education field have been determined. The necessity to develop а information system, that is focused on the recommendations formation of choosing a higher educational establishment is substantiated.The main tasks that have to be solved by the decision-making support system are described, namely: provide a list of higher educational establishments that are recommended for entering in accordance with the chosen specialty and the results of the applicant's external independent testing; calculate a preliminary assessment of