Modeling Bus Travel Experience to Guide the Design of Digital Services for the Bus Context

Hildén, Elina; Väänänen-Vainio-Mattila, Kaisa; Syrman, Simo

doi:10.1145/3275116.3275120

Cited by 4 publications

(1 citation statement)

References 21 publications

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“…A concept of this toolkit [19] consisted of preliminary personas, Context Cards [18], and a Passenger Journey Map. In addition to these tools, we have also created a Bus Travel Experience Model [20] that presents the elements impacting the intra-city bus travel experience: Passenger and their own mood and values, Context including social, temporal, task and physical context; System of public transportation and the System of digital services on the mobile device. Travel mindsets and experience personas enhance the existing tools by providing deep insights on specific user groups and their needs, and thus help designers and developers to serve the whole range of bus passengers.…”

Section: Research Gapmentioning

confidence: 99%

Communicating User Insights with Travel Mindsets and Experience Personas in Intra-city Bus Context

Hildén

Väänänen-Vainio-Mattila

2019

Human-Computer Interaction – INTERACT 2019

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Design of attractive services for the bus travel context is important because of the aim to increase the usage of sustainable travel modes of public transportation. In bus travel, both user experience of the digital services and the broader service design context of the public transportation need to be addressed. Experience-Driven Design (EDD) can be used to take the passengers' needs and experiences in the core of the design process. This paper presents a qualitative diary and interview study on bus travel experience with 20 passengers in two major cities in Finland. The aim of this study was to identify and communicate frequent bus passengers' needs, experiences, values and activities as user insights to support experience-driven service design in the public transportation context. Based on the data analysis, we derived ten Travel Mindsets: Abstracted, Efficient, Enjoyer, In-control, Isolation, Observer, Off-line, Relaxed, Sensitive, and Social. To communicate the study findings on bus passengers' travel experience, Travel Experience Personas were created. The personas include primary and secondary travel mindsets, specific needs related to bus travel, insights on mobile device usage, and target user experience (UX) goals that could enhance the personas' travel experience. We also discuss how the personas can be used as a communicative design tool that supports EDD of novel services in the bus context.

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Section: Research Gapmentioning

confidence: 99%