Domestic households account for a significant portion of energy consumption and carbon emissions in the United Kingdom. Gains in energy and resource efficiency are undermined by the continuing rise in consumption. A multiutility service company (MUSCo) could enable households to make efficiency improvements through energy technologies and demand management, thus reducing overall consumption. We present a system dynamics model for the domestic energy demand and supply system in the United Kingdom, in which MUSCos compete with traditional utility providers. The market transition toward a leasing contracted service is examined and various potential business models explored. V C 2015 Wiley Periodicals, Inc. Complexity 21: [23][24][25][26][27][28][29][30][31][32][33] 2016