This study integrates topographical, geographic, and infrastructure data into a GIS framework to investigate the complex dynamics of urban traffic congestion in M'diq. The research emphasizes common causes of congestion, including urban morphology, road network connectivity, public service distribution, and the impact of seasonal tourism. A composite heat map is utilized to identify heavily congested areas, such as Lalla Nezha and Nasr Streets. The study elaborates on the historical growth patterns, geographical difficulties, and randomness of the road networks, all of which exacerbate traffic issues. Oriented mainly toward the analysis of the causes of congestion, this research puts a spotlight on data-driven approaches to urban planning as a means to handle them. Findings feed into larger discussions of urban traffic management by underscoring the need for strategies in innovative planning, taking into account M'diq's unique topographical and infrastructural characteristics.