“…This approach has several drawbacks [12,23]: (1) it generally assumes the maximization of a single objective (e.g., profit), which is often not appropriate when modeling the adoption of new technologies; (2) it ignores the social aspects of farm households such as communication and interaction among farmers in the same community; and (3) it does not properly capture the heterogeneity of the social behaviors and responses of farmers. In ABMs of agricultural land use decision making, mathematical programming is generally applied at the farm level and combined with heuristic approaches and Bayesian inference or Bayesian probability networks [23,[25][26][27]. Heuristic approaches, such as decision trees or rule-based models, assume limited human cognition, while optimization approaches, such as MP, assume that inefficiency in human decisions comes from external factors, such as the failure of institutions, imperfect markets, and lack of infrastructure or limited information [27].…”