Modeling Goal-Directed Choice Quality: A University Context

Abstract

Can we detect future student loyalty at the moment of university choice? Based on the expectancy-value belief theory, the author develops the model of goal-directed student decision quality (SDQ) to answer that question. The premise is that decision quality determines loyalty intention, and the achievement goals impact both. Therefore, the objectives of this study are; first, to investigate the dimensions of SDQ and the structural relationships among them, and second, to investigate the influence of achievement goals on the dimensions. The study confirms that decision confidence, positive affect, and decision satisfaction are present-oriented, and attitudinal loyalty intention is future-oriented of decision quality. Mastery goals positively influence, and conversely, performance-approach goals and performance-avoidance goals negatively influence all of the student quality dimensions. Therefore, high mastery goals are the key to high attitudinal loyalty intention and low switching likelihood. On the other hand, a high performanceapproach and performance-avoidance goals should be the early indications of a low attitudinal loyalty intention and high switching likelihood and vice versa. Future researchers can consider a longitudinal research design to detect the change in achievement goals and their impacts within a period.

Strategic decisional beliefs: Conceptualization and empirical research

“…Many studies (e.g., Heitmann et al, 2007;Simamora, 2020;Zhao & Wei, 2019) found that subjective well-being directly or indirectly influences loyalty behavior and intention positively.…”

“…The situation in individual decision-making is more complicated. A decision often goes through a sub-conscious process mixed with outcomes uncertainty (Keren & de Bruin, 2017;Simamora, 2020;Willman-Iivarinen, 2017), especially when it is the skillrelated factor that responsible for the outcomes in a long period (Simamora, 2020). For that reason, in judging individual decision quality, scientists rely on subjective evaluation of the decision's process and outcomes manifested in decision justifiability, confidence, and satisfaction (Heitmann et al, 2007;Karimi et al, 2018;Szrek, 2015).…”

Analisis Perancangan Produk Bermerek Senapan Angin Di PT. X

“…Menurut [15], produk sebagai suatu sifat kompleks, baik dapat diraba [16], maupun tidak dapat diraba [17], termasuk bungkus, warna [18], prestice perusahaan [19] dan pengecer [20], yang diterima oleh pembeli [21], untuk memuaskan kebutuhan [22] dan keinginannya [23], [9], [24].…”