Modeling hedonic is continuance through the uses and gratifications theory: An empirical study in online games

Li, Hongxiu; Yong, Liu; Xu, Xiaoyu; Heikkilä, Jukka; Heijden, Hans van der

doi:10.1016/j.chb.2015.01.053

Cited by 267 publications

(290 citation statements)

References 62 publications

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“…Further, the constructs, status seeking and information seeking have a direct influence on continuance intention. These findings were supported by the studies of Li et al (2015), Mäntymäki and Riemer (2014) and Wohn and Lee (2013) with Pentina et al (2014) indicating that 34.6% of the variance in sharing experience is explained by status seeking and information seeking.…”

Section: A C C E P T E D Accepted Manuscriptsupporting

confidence: 76%

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Second Life adoption in education: A motivational model based on Uses and Gratifications theory

Gallego

Bueno

Noyes

2016

Computers & Education

107

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General rightsThis document is made available in accordance with publisher policies. Please cite only the published version using the reference above. This is a PDF file of an unedited manuscript that has been accepted for publication. As a service to our customers we are providing this early version of the manuscript. The manuscript will undergo copyediting, typesetting, and review of the resulting proof before it is published in its final form. Please note that during the production process errors may be discovered which could affect the content, and all legal disclaimers that apply to the journal pertain. M A N U S C R I P T A C C E P T E D ACCEPTED MANUSCRIPT Second Life adoption in education: A motivational model based on Uses and Gratifications theory

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Section: A C C E P T E D Accepted Manuscriptsupporting

confidence: 76%

“…Finally, prior research has shown that status seeking is a key motivation in the use of SVWs (Li et al, 2015). Mäntymäki and Riemer (2014) Hypothesis 6 (H6): Sharing experience will be positively associated with users' continuance intention to participate in a Second Life e-learning program.…”

Section: Uses and Gratifications Theory And Research Modelmentioning

confidence: 99%

Second Life adoption in education: A motivational model based on Uses and Gratifications theory

Gallego

Bueno

Noyes

2016

Computers & Education

107

View full text Add to dashboard Cite

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“…In contrast, basic users lack first‐hand experience of the additional features of the premium subscription and are thus likely to put increased emphasize on the benefits such as enjoyment (ie, the overall evaluation of the user experience) rather than attribute‐level values. In particular, because enjoyment is a focal aspect of the user experience in hedonic information systems (Li et al, ; Mäntymäki & Salo, ; van der Heijden, ), it is arguably one of the most evident benefits that people relate to their hedonic IT use decisions. Based on these considerations, we posit:H1 The effect of enjoyment on the intention to upgrade is stronger than on the intention to retain the premium subscription.…”

Section: Hypothesesmentioning

confidence: 99%

What drives subscribing to premium in freemium services? A consumer value‐based view of differences between upgrading to and staying with premium

Mäntymäki

Islam

Benbasat

2019

Information Systems Journal

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Fostering the conversion of free users to premium subscribers and retaining those premium users are critical objectives for freemium service providers. Building on consumer value theory, we empirically examine the differences between basic and premium users in terms of the emotional, functional, social, epistemic, and economic values driving basic users' decisions to upgrade to premium subscriptions and premium users' decisions to retain their paid subscriptions. We employ enjoyment, intrusiveness of advertising in the free subscription, ubiquity, social connectivity, the discovery of new content, and the price value of the premium subscription as drivers of intentions and test our model using data from a leading digital content service that employs the freemium model. Our results show that enjoyment and price value of the premium subscription predict the intention to upgrade to premium, whereas the intention to retain the premium subscription is driven by ubiquity and the discovery of new content. Interestingly, social connectivity has no effect on the intention to upgrade but does have a small negative effect on the intention to retain the premium subscription. Contrary to our expectations, intrusiveness of advertising in the free subscription had a negative effect on the price value of the premium subscription. Collectively, our results imply that the intention to retain the premium subscription is influenced by attribute‐level value perceptions such as ubiquity, the discovery of new content, and social connectivity whereas the intention to upgrade is driven by benefits, ie, enjoyment and price value of the premium subscription.

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“…Joy is an emotion that can indicate to an individual if it is worth pursuing a certain goal (e.g., usage of a new technology) in order to experience positive feelings (Carver, ). The hedonic feedback expected with the use of a technology has been found to positively influence the adoption willingness of the internet (Moon & Kim, ), mobile internet (Venkatesh et al, ), autonomous cars (Hohenberger, Spörrle, & Welpe, ), online games (Li, Liu, Xu, Heikkilä, & Van Der Heijden, ), and smartwatches (Hong, Lin, & Hsieh, ). Hence, we hypothesize that positive associations, especially joy, will positively influence the willingness to adopt with robo‐advisors, such that:H3b Higher levels of joy lead to higher willingness to use robo‐advisors.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Acceptance of robo‐advisors: Effects of financial experience, affective reactions, and self‐enhancement motives

2019

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Robo‐advisors have recently been gaining interest as a technology‐enabled means to make financial management easier. The aim of this study is to examine how people's self‐assessed financial experience, affective reactions, and the interplay with individual values influence their willingness to use a robo‐advisor. We argue that one's self‐assessed financial experience influences the willingness to use robo‐advisors as a result of different affective reactions (i.e., anxiety and joy) associated with its usage. We further posit that the mediating effect of anxiety varies with individual levels of a motivational factor—self‐enhancement—which has been found to regulate anxiety‐related feelings. Based on a large‐scale nationwide survey with an online sample of American adults, it was found that affective responses (i.e., anxiety and joy) explain (i.e., mediate) the effect of self‐assessed financial experience on the willingness to use robo‐advisor. Moreover, the mediating effect of anxiety was found to vary with levels of self‐enhancement motives. The findings suggest that willingness to use robo‐advisors may be increased with positive emotions (e.g., joy) expected from use, while decreased by anticipated negative emotions (e.g., anxiety), and that the relationship may be altered by inducing individuals' self‐enhancement motives (e.g., possibility of accumulating wealth).

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Modeling hedonic is continuance through the uses and gratifications theory: An empirical study in online games

Cited by 267 publications

References 62 publications

Second Life adoption in education: A motivational model based on Uses and Gratifications theory

Second Life adoption in education: A motivational model based on Uses and Gratifications theory

What drives subscribing to premium in freemium services? A consumer value‐based view of differences between upgrading to and staying with premium

Acceptance of robo‐advisors: Effects of financial experience, affective reactions, and self‐enhancement motives

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