Modeling innovative points of sales through virtual and immersive technologies

Understanding Consumer’s Acceptance of Technology-Based Innovations in Retailing

“…Authors identified the importance of Technology Acceptance Model also for retail sector, due to the increasing number of possible technical solutions (Pantano and Servidio 2012). This sector includes both the applications at the physical point of sales (i.e.…”

“…Third, they can enhance the shopping experience (Simmons and Istook 2003;Vieira 2010). Thus, it should not be a surprise that, recently, many interactive tools have been introduced in traditional stores, such as interactive kiosks and floors, in-store displays, smart-mirror, RFID systems, virtual salesperson, shopping assistant systems based on shopping trolleys and handled devices (Chiu et al 2010a,b;Dennis et al 2010;Kim and Niehm 2009;Vijayaraman et al 2008), and anthropormiphized shopping assistants, and immersive environments (Jin 2009;Pantano and Laria 2012;Pantano and Servidio 2012). These in fact can make traditional stores more attractive and aesthetically appealing, thus influencing consumer's shopping behaviour.…”

“…For each case, both opportunities and issues are outlined in order to advance the current knowledge and highlight what practitioners and scholars should take into account for developing new and efficient corporate strategies. ly applied also at retailing and consumers' usage of a new system in the points of sale (Pantano and Servidio, 2012). Hence, there is a huge amount of studies on the extended TAM, thus the need of a review able to synthesis the current progresses in this direction emerges for proposing a unified view of consumers' behaviour towards the new technical solutions in the points of sale.…”

“…ly applied also at retailing and consumers' usage of a new system in the points of sale (Pantano and Servidio, 2012). Hence, there is a huge amount of studies on the extended TAM, thus the need of a review able to synthesis the current progresses in this direction emerges for proposing a unified view of consumers' behaviour towards the new technical solutions in the points of sale.…”

To immerse or not? Experimenting with two virtual retail environments

“…Prior studies have empirically highlighted engagement as an antecedent of user satisfaction (Hu and Hui, 2012;Kim et al, 2013). The effectiveness of virtual environments is associated with enjoyment and entertainment, which are in turn positively correlated with user satisfaction (Pantano and Servidio, 2012;Kim and Forsythe, 2007). Also, past research found that social virtual worlds' continuance intentions depended on user satisfaction, which is in turn a function of utilitarian, hedonic and social benefits (Zhou et al, 2012(Zhou et al, , 2014Verhagen et al, 2011).…”