Multiphase biophysical media are known to be complex structures with continuous high demand to the scientific community for understanding the relationships and ratios between factors affecting the type, dynamics and nature of its structural changes on their impact degree on the media itself. Among the plentiful list of such factors the following do worth mentioning: the lifetime of a particle, turbulence factors and a number of others, each requiring careful analysis, assessment of the contribution degree and, importantly, correct accounting. The present study is focused on such a factor affecting mass transfer intensity change as surface tension through its relationship with the interfacial area: the latter is the site of mass exchange between the gas and liquid phases, and modifications in surface tension values can significantly impact the characteristics of this area, hence altering the rate of mass transfer. By controlling surface tension, one can effectively modulate the size and stability of particles, namely bubbles or droplets, which in turn changes the interfacial area available for mass transfer. The total interfacial area, which is the cumulative surface area of all bubbles, serves as the site for mass transfer. The impact of the surface tension coefficient variation into gas–liquid mass transfer characteristics is analyzed both for the case of water and model liquid. The latter means the potential contribution of surface-active substances was a part of research scope since it was applied to recreate conditions similar to the cultural liquid when microorganisms that produce surfactants are grown. The proposed new methodology assumes calculating interfacial area through the segmentation of images captured by a high-speed camera, thus we can gain a profoundly enhanced understanding of the relationship between surface tension and mass transfer. The precise visual data and subsequent computation of the interfacial area provide deeper insights into the dynamics of bubble formation and the effects of surface tension on bubble size and distribution. As a result, this method has significantly improved our capacity to investigate and optimize mass transfer processes in multiphase biophysical systems. Both analytical approach and results interpretation not only influence affirmatively on deep understanding of natural mechanisms in biophysical media, but also might serve their best for potential application, e.g. in the context of the development of biotechnological industries based on fermentation processes for protein production.