We present computer simulations of self-electro-optic effect devices in different circuit environments, based on the quantum confined Stark effect in wide-gap materials with strong excitonic features. Our work is founded on a microscopic model of the electric field dependent absorption in ZnCdSe/ZnSSe quantum well structures, taking full account of Coulomb induced intersubband coupling and strong excitonic effects, which is essential for all wide-gap materials and distinguishes our theory from standard models of III–V compounds. Optical bistability and even multistability are predicted from the electro-optical and optical input–output characteristics for a wide range of operating conditions. The dependence upon the optical frequency, bias voltage, length of the waveguide and quantum well width, and possible optimization of the performance of the electro-optic modulator are discussed.