The polymerization regulators mesitylene and 1,3,5‐trimethoxybenzene were investigated as suitable substitutes for benzene in the cobalt(II) octanoate/diethylaluminum chloride/water‐catalyzed polymerization of 1,3‐butadiene to high cis‐1,4‐polybutadiene. The propagation rates were reduced by 50% with the inclusion of 18 mM mesitylene or 0.17 mM trimethoxybenzene. Mesitylene was found to be an inefficient polymerization regulator because it reduced the propagation rate by a combination of regulation and destruction of the active catalyst complex. Not only did trimethoxybenzene reduce the propagation rate by effective regulation at low concentration, it also increased the percentage activity of cobalt to 200%, indicating that two polymer chains were propagating simultaneously from each active center. © 2001 John Wiley & Sons, Inc. J Polym Sci Part A: Polym Chem 39: 2244–2255, 2001