The sp 3 d 5 s * -spin-orbit-coupled atomistic tight-binding (TB) model is used for the electronic structure calculation of Si nanowires (NWs), self consistently coupled to a 2D Poisson equation, solved in the cross section of the NW. Upon convergence, the linearized Boltzmann transport theory is employed for the mobility calculation, including carrier scattering by phonons and surface roughness. As the channel is driven into inversion, for [111] and [110] NW devices of diameters D>10nm the curvature of the bandstructure increases and the hole effective mass becomes lighter, resulting in a ~50% mobility increase. Such improvement is large enough to compensate for the detrimental effect of surface roughness scattering. The effect is very similar to the bandstructure variations and mobility improvement observed under geometric confinement, however, in this case confinement is caused by electrostatic gating. We provide explanations for this behavior based on features of the heavy-hole band. This effect could be exploited in the design of p-type NW devices. We note, finally, that the "apparent" mobility of low dimensional short channel transistors is always lower than the intrinsic channel diffusive mobility due to the detrimental influence of the so called "ballistic" mobility.