2019
DOI: 10.1088/1755-1315/239/1/012020
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Modeling of Multigroup Based Structural Equations with Path Analysis Approach (Application in Green Marketing Strategy in Traditional and Modern Food in Indonesia)

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Cited by 2 publications
(3 citation statements)
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“…[23][24][25][26][27] Path analyses allowed the researchers to test new hypotheses, specify relationships amongst variables, while quantifying the strength and the direction of the cause-and-effect relationships. [28][29][30][31] Extending SEM, multiple group analysis was used to assess whether and how populations differ through direct, indirect, and total path comparability over a 10-year period. 27,32 Multi-group analysis was utilised, which allowed the researchers to test for similarities (invariance) and differences (non-invariance) between identical models within different populations (groups).…”
Section: What This Paper Addsmentioning
confidence: 99%
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“…[23][24][25][26][27] Path analyses allowed the researchers to test new hypotheses, specify relationships amongst variables, while quantifying the strength and the direction of the cause-and-effect relationships. [28][29][30][31] Extending SEM, multiple group analysis was used to assess whether and how populations differ through direct, indirect, and total path comparability over a 10-year period. 27,32 Multi-group analysis was utilised, which allowed the researchers to test for similarities (invariance) and differences (non-invariance) between identical models within different populations (groups).…”
Section: What This Paper Addsmentioning
confidence: 99%
“…Structural Equation Modelling (SEM) techniques were utilised in this study as they are effective and efficient at handling factor scores and mediation effects, which were analysed at single‐ and multiple‐time points 23–27 . Path analyses allowed the researchers to test new hypotheses, specify relationships amongst variables, while quantifying the strength and the direction of the cause‐and‐effect relationships 28–31 . Extending SEM, multiple group analysis was used to assess whether and how populations differ through direct, indirect, and total path comparability over a 10‐year period 27,32 .…”
Section: Introductionmentioning
confidence: 99%
“…Dengan pemahaman terhadap pencemaran lingkungan, perusahaan menerapkan isu lingkungan sebagai salah satu strategi pemasaran atau apa yang dikenal sebagai green marketing. Green marketing juga sejalan dengan meningkatnya perhatian terhadap isu lingkungan oleh regulator publik yang dapat dilihat sebagai indikasi lain dari kesadaran lingkungan merupakan area potensial sebagai strategi bisnis, (Yanti et al, 2019).…”
Section: Pendahuluanunclassified